June 2008 Archives
"Barloworld has been a client of ours for some time, but operated in a segregated technology environment," says Mark Annett, national sales manager at Maximizer business partner and CRM specialist Camsoft Solutions.
The implementation at Barloworld Equipment, which supplies Caterpillar equipment and support to customers in 11 countries in southern Africa that includes South Africa, Namibia, Botswana, Angola and Zambia, as you might imagine did present a few challenges to Camsoft, Maximizer's certified business partner in South Africa.
Connecting the branches was important "to ensure that the data that resided at those offices were kept as up to date as possible," says Annett.
Maximizer CRM is also expected to provide an improved opportunity manager, which will allow for "the implementation of sophisticated sales methodologies through a streamlined interface that lets users change sales strategies at any point in the cycle," Maximizer officials say.
With the company providing customers in mining, construction, marine, electrical power generation, and other industries with integrated products that include new, used, and rental equipment options, running marketing campaigns and managing clients are priorities for Barloworld.
West is the author of Digital Government: Technology and Public Sector Performance and the author of numerous reports on the performance of national and international government Web sites. He'll speak about "Trends in Electronic Government." Beginning July 1, West will be vice president of the Brookings Institution, a non-profit public policy organization in Washington, D.C.
"The addition of text messaging capabilities to our gift and loyalty programs opens up a world of possibilities, particularly where customer loyalty programs are concerned," says Ray Clopton, President of Smart Transaction Systems. "Merchants can enable anything from simple, check-your-balance capabilities to special promotions that are tailored to the customer."
STS officials say merchants are finding it much more difficult to get consumers to put another card in their wallets, so "to address this challenge, STS offers the option of cardless gift or loyalty programs. Merchants can allow their customers to register their mobile phone numbers instead of carrying traditional plastic cards."
"Our decision to go with Storis was easy for us. We found their Vision R8 fully integrated Server Business Solution the best fit for our business model," said Brent Agar, Director of Operations. Specifically, "we were impressed with their Inventory Control functionality, which will provide real-time processing of all activity within our warehouse."
Highland Park will use the Vision R8 Core Products, including Business Intelligence tools, InTouch CRM, Relationship Marketing, Logistics, Customer Service, and others.
Vision R8 sells business applications for Big Ticket retailers, based on a real-time system that integrates aspects of retail operations, from Point of Sale, Supply Chain Management, Business Intelligence Analytics, InTouch CRM, Financial Management and eCommerce.
The news as of the second cup of coffee this morning, and the music is a good album that jazzheads get their undies in a serious bunch about -- John Coltrane's A Love Supreme. It's a good album, sure, you can plausibly argue that it's his best, but come on, guys, it's not even the best jazz album, much less the Second Coming.
Ribbit, which bills itself "Silicon Valley's first phone company," has announced that Ribbit for Salesforce, an enterprise application to link mobile voice communications and Software as a Service (SaaS) business workflow, has registered more than 250 trial customers since the service became generally available last month.
This milestone comes "months ahead of schedule," Ribbit officials say, following a private beta program involving nearly 100 businesses of different sizes and industries.
Ribbit has garnered third party recognition from a variety of sources. IDG's InfoWorld, an integrated media brand for IT decision makers, has selected Ribbit as one of their Top 10 Tech Startups for 2008.
In addition, the company has also experienced a surge in new enterprise applications being deployed or in development. These new applications, such as a medical application for hospital and triage services, are expanding into a number of mission-critical industries.
Real estate is one market Ribbit for Salesforce has tackled. "We build Salesforce.com-powered tools for the real estate market," said Steve Kompolt, CEO, Real Intelligence, Inc. "Residential agents in particular are very mobile, and timely responses can make or break a deal."
"Customers with increasingly mobile sales forces, and influencers in the SaaS industry, see the immense value of accelerating information flow from the field into their CRM systems," said Greg Goldfarb, GM of Enterprise Applications, Ribbit, adding that the "emerging hot spots are real estate, high tech, and financial services."
Ribbit for Salesforce is an AppExchange Certified Application, and is available to all
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Pervasive Software has announced that National Retirement Partners, a network of independent retirement plan focused advisors, has implemented Pervasive Data Integrator to "move data seamlessly between its partner, client and retirement account database and its CRM tool, Salesforce," Pervasive officials say.
NRP's systems integrator,
With more than 115 member firm locations comprised of independent advisors that provide advisory services for more than 5,500 retirement plans and assets in excess of $55 billion, NRP is a large network of independent financial advisors. Because of the new integration with Salesforce, advisors are able to view current data in a customizable and holistic method found through a proprietary CRM on top of Salesforce.
Pervasive officials say their Data Integrator "helps make large volumes of NRP data available and useful across the organization. NRP's customer data, fed into Salesforce through Pervasive, is used for fund analysis and to pull quarterly analytics.
This process enables the creation of one-page scorecards and other compiled documents that contain needed information to present to clients, Pervasive officials say, adding that "advisors also use Pervasive in the broker/dealer processes for the trade and movement of money, especially when dealing with the exchange of commissions."
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CRM vendor CDC Software, a wholly owned subsidiary of
With more than 2,000 employees and revenue in excess of £500 million in the
Since first implementing an earlier version of CDC Software's cWMS 10 years ago, Schneider Electric consolidated two of its warehouse sites, while at the same time expanding capacity to 50 tons of throughput per day, covering 14,000 product lines, resulting in cost savings and higher productivity.
Andrew Holdroyd, logistics projects manager, said the company "needed to upgrade our warehouse functionality and systems to support our growing business volume and new distribution service in a multi-brand environment."
Michael Shrimplin, logistics development analyst for Schneider Electric, said while the initial go-live "covered an 'as-is' upgrade, the latest version of cWMS will allow us to implement additional functionality... these include capabilities such as cartonisation, which will help improve item scanning, picking accuracy and overall quality control."
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Unica Corporation, a vendor of enterprise marketing management products, reports that it has seen "dramatic growth" in demand for marketing automation products in
Unica's customers include 20 telecom companies as well as more than 40 of
Unica officials attribute their success in
These organizations use Unica's software as their main marketing automation platform.
"Unica's focus on multi-channel marketing is key to the success reflected in these figures," said Marcel Holsheimer, Unica's vice president of marketing for EMEA. "The convergence between on and offline marketing is something that marketers can no longer afford to ignore."
In the January 2008 Forrester Wave: Enterprise Marketing Platforms, Q1 2008, Forrester forecasts annual growth in excess of 20 percent over the next five years for the enterprise marketing platforms market.
Unica officials say they are responding to this market demand by expanding the company's presence throughout
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Adweek is reporting that Satuit Technologies, a provider of CRM software, has hired Strategis, an independent shop in
The agency will work with the fellow Massachusetts-based Satuit to "develop a brand image that will "reflect not only who the company is today, but also what the company aspires to be in the future," said Strategis founder and President George Irish.
According to Adweek, the scope of the work "includes presentations, corporate identity materials, trade show booths, marketing support materials, white papers and case studies as well as a print advertising and direct response campaigns."
Strategis was selected, Adweek says, based on its overall reputation and past work for various clients, there was no review for the business:
"Billings were not disclosed. Given the nature of the work, a media budget in the $500,000-1 million range is likely."
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Newly acquired Coda offices on the East Coast and in the Midwest of the U.S. are intended to allow Agresso North America to improve its service to customers and prospects. The newly combined company is ranked as the sixth largest mid-market ERP vendor globally, with over 3,500 employees across 19 countries.
The firm will continue to pitch its ERP product at the segment of the public and private services sector that it terms BLINC -- Businesses Living IN Change. However, the addition of Coda extends the group's strengths into the SMB and enterprise markets.
"With Coda, we can now address new markets in North America as well as offer additional products and increased service capabilities to existing customers," said Shelley Zapp, President, Agresso North America.
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David at firstcoffee d*t biz
The news as of the second cup of coffee this morning, and the music is Simon & Garfunkel's Bridge Over Troubled Water:
By the way, that random gunfire you may have heard last night came from here in Istanbul as the Turkish national soccer team pulled of a fairly unbelievable win over the Czech Republic to stay alive in Euro 2008.
Down 0-2 after 75 minutes of play, Turkey scored three times in the last 15 minutes, with the last two goals coming from Turkish captain Nihat Kahveci in the last three minutes -- let me repeat that: two goals in the last three minutes -- for a 3-2 win and that rarest of all soccer experiences: A genuinely exciting finish to a match.
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Unica Corporation, which sells enterprise marketing management (EMM) products, and the Sogec Marketing group, a Client Relationship Management specialist, have been selected by Unilever France, which sells home, personal care and food products, to manage its marketing campaigns.
Unilever
According to Unilever officials, Sogec was chosen for its data management expertise. The firm hosts Unilever France's consumer databases, where the data is cleansed and segmented, and is available for use for the Unica Affinium Campaign.
Affinium Campaign, combined with Affinium Campaign eMessage, Unica's application for personalized e-mail and SMS campaigns, allows the creation, testing, optimization, deployment and analysis of Unilever's personalized marketing communications.
Financial details of the deal were not disclosed.
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Uniqall has announced that it has signed an exclusive distribution and support agreement covering all of
GridborgAmerica will offer the Gridborg HMP Server product as well as support to all North American customers.
"I have found Gridborg HMP Server the most reliable product. It has saved our parent company countless hours of programming time and money," said Brian Anderson, VP Marketing, GridborgAmerica.
Product marketing in
Drazen Dimoti, CTO of Uniqall, said the agreement will ensure "timely support for our product as well as more focused marketing efforts in the North American market."
Uniqall continues the work on software-only Host Media Processing technology and is increasingly focused on interoperability issues with different VoIP carriers as well as specifics of data-center deployments of Gridborg based applications and services.
Uniqall's headquarters and development are based in
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Telcordia, a vendor in the development of IP, wireline and mobile telecommunication software and services, and Gantek Technologies, a vendor of information and communication technologies in Turkey and the surrounding region, have announced that the Telcordia Number Portability Clearinghouse and Telcordia Number Management System were selected by Avea and Vodafone to facilitate number porting in Turkey.
In early 2007
Avea and Vodafone then donated the product to
The Gantek-Telcordia team was selected based on Gantek's experience in the telecommunications sector and Telcordia's "number portability implementations expertise, customer base and readiness," Telcordia officials say.
System implementation and testing needed to be completed in120 days, which has already been accomplished.
"We understand the local culture and unique operating environment in
The Telcordia and Gantek relationship was created to provide local access to Telcordia's number portability products.
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Agresso, an ERP vendor, has expanded its presence in
Agresso officials say the move gives Agresso "new customers, offices and products that will greatly enhance its global footprint to over 5,500 customers worldwide, specifically increasing its presence in the North American market to 400 customer organizations."
Newly acquired Coda offices on the East Coast and in the Midwest of the
The firm will continue to pitch its ERP product at the segment of the public and private services sector that it terms BLINC -- Businesses Living IN Change. However, the addition of Coda extends the group's strengths into the SMB and enterprise markets.
Coda's clients include IKEA, Texas Pacific Group and UPS Logistics.
"With Coda, we can now address new markets in
A product Agresso officials believe will benefit users is Coda 2Control Consolidation, a financial consolidation tool that streamlines group financial reporting. This will allow Agresso Business World users to "handle the process of reconciling and combining financial accounts into a single consolidated view for statutory and management reporting," company officials say.
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CRM vendor CDC Software, a wholly owned subsidiary of IT company CDC Corporation, has announced three multi-million dollar contracts recently.
First was the contract with a global manufacturer to provide its CDC Factory manufacturing operations management products to "help its client to cut costs, improve operational efficiency," according to CDC officials.
Then CDC Software entered into a long-term contract with an Australia-based sports entity for "information technology services, products and support," CDC officials said, adding that the firm also reached an agreement with an Estonian consumer-based organization for the CDC Supply Chain hardware and services.
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By
David at firstcoffee d*t biz
The news as of the first coffee this morning, and the music is The Kinks' Misfits album:
Autonomy Corporation has announced that the Bibliotheque Municipale de Lyon, the second largest library in France, has selected Autonomy's Pan-Enterprise Search technology to improve its online information system.
The library's 2.5 million annual users will "be able to access and retrieve all electronic library records from anywhere in the world," while also "sharing knowledge and expertise through the library's public Web site, http://www.bm-lyon.fr," Autonomy officials say.
The technology is expected to allow Bibliotheque Municipale de Lyon's users to find information faster and more conveniently than was previously possible. With Autonomy's Intelligent Data Operating Layer even "the most unskilled searchers," bibliotheque officials say, "will be able to find the exact information they are looking for, saving considerable time."
Autonomy IDOL's functions, such as Automatic Query Guidance, will be used to direct users to books and other media stored in the library's archives and offer suggestions to
related materials. The Parametric Indexing capabilities of IDOL will also be used to guide users to refine their search queries, with the hopes of narrowing down results. The results, ranked by relevancy, will be presented alongside a summary to let users locate the most important information even faster,
Autonomy will also be used to power the Bibliotheque Municipale de Lyon's knowledge forum, the "Guichet du Savoir." Through this forum, readers can share expertise and knowledge, as well as pose related questions to librarians. Members can locate messages by date and subject and subscribe to Autonomy's automatic alerting system. This system will inform them when new related content is posted or a new subject is introduced.
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Open Solutions, a financial services technology vendor, has announced a European strategic teaming alliance partnership agreement with Hewlett Packard.
Open Solutions said the agreement will let Open Solutions "further market its enterprise technology products to European, Middle Eastern and African financial institutions."
The vendor said that under the current terms of the agreement, all Open Solutions products and services "will be delivered through the HP direct sales and reseller network across Europe." As a reseller, HP will have the ability to provide Open Solutions' products and sublicense Open Solutions' relational enterprise data processing products and integrated ancillary products.
HP will be responsible for implementing, customizing, localizing and supporting the products covered by this agreement, Open Solutions officials say.
"We consider HP a leader within the industry and are pleased to partner with such a respected company with a proven presence in Europe," said Open Solutions Senior Vice President of International Operations Wayne Ginn.
Open Solutions sells an information management product platform that integrates core data processing applications built on a single centralized Oracle relational database, with CRM, Internet banking, cash management and other functions.
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New England Marketing, a lead generation and software firm, has developed a suite of integrated online tools, a Home Business Management system, designed specifically for the Network Marketing and the Direct Sales Industry which is offered free.
Calling it "Recruiter Suite," the company launched on May 21st. Anyone in the industry can sign up, anytime after launch, and start using the RS system.
"The virtual business center built into RS provides users with comprehensive time management applications including state-of-the-art contact management (CRM), prospect manager, data reporting tools, goals tracker, and a virtual Rolodex," company rep Rachel Veyera says.
Veyera notes that "if you are a network marketer, you will appreciate the benefits of what RSv1.0 has to offer -- including a system to help keep track of all your leads and prospects which you can purchase and import from any vendor."
Reporting tools also help network marketers track activity, plus there are features such as a cashflow planner, "to-do" task manager, at-a-glance calendar tools and more.
Robert Polonsky and Patrick Thomas, the founders of RS, say they're offering the tools free because "We believe RS will help all network marketers build stronger relationships and, by offering RS free, our own relationships with current and future RS members will strengthen."
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The Advanced Infrastructure Solutions Division of Tech Data Corporation has "expanded its support for value-added resellers," deploying "business continuity and disaster recovery products," company officials say.
The company has announced that it is the exclusive distributor for SteelEye Technology, offering VARs access to the vendor's data replication software for physical and virtual servers running Windows or Linux operating systems.
"The AIS Division supports the channel's most robust data center products offerings, comprising server, storage and virtualization products from firms like Fujitsu, HP, IBM and VMware," said Director, Product Marketing, Advanced Infrastructure Solutions, Amy Belcher. "Our new partnership with SteelEye further strengthens our business continuity practice, especially for data centers using Linux and virtualization software."
SteelEye sells disaster recovery and business continuity products, with multi-platform functionality for continuous access to information, and includes support for CRM and ERP applications like SAP, Oracle, Microsoft Exchange and SQL Server.
Through AIS, Tech Data will distribute the entire line of SteelEye products, including
LifeKeeper for Windows or Linux.
Through specialized sales and technical support, AIS assists VARs developing products that protect data such as CRM and ERP databases.
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Verticalbit has released a book on Web 2.0 business Web sites, providing what company officials say is "a step-by-step procedure to build a Web 2.0 business Web site."
The author uses Joomla!, an open source content management systems on the Web. It is freely available, and requires no programming and HTML skills. The book, "Building Web 2.0 Buisness Websites" is available on Amazon.com, ISBN - 9780981642109, or at http://verticalbit.com.
The book has ten chapters, is "in color and easy to read," according to company officials.
Chapters include "The Web as a Platform," which defines Web 2.0, its business rules and tools, and "Sales and Support Innovation with Web 2.0," which "shows how to use crowd sourcing in sales and support, how to integrate a Web sitewith Customer Relationship Management (CRM ) tools and how to integrate a Web site with Instant Messaging, videos, and Voice over IP tools."
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Dow Jones Indexes has announced the results of the regular quarterly review of the Dow Jones Internet Composite Index and its two sub-indexes, the Dow Jones Internet Commerce Index and Dow Jones Internet Services Index.
The changes will be effective as of the open of trading on Monday, June 23.
Autobytel and Jupitermedia will be deleted from the Dow Jones Internet Composite Index and sub-index Dow Jones Internet Commerce Index, and will be replaced by Expedia and Salesforce.com.
Vignette Corp. and InfoSpace will be deleted from the Dow Jones Internet Composite Index and sub-index Dow Jones Internet Services Index and will be replaced Juniper Networks and Sonus Networks.
The float-adjusted market capitalization of the reconstituted Dow Jones Internet Composite Index increased to $318.86 billion from S$293.82 billion as of May 30, 2008.
The Dow Jones Internet Composite Index is a blue-chip measure of Internet-related companies comprised of 40 stocks -- 15 from the Internet commerce sector and 25 from the Internet services sector. Only those companies that generate the majority of their revenues from the Internet are eligible for inclusion, and stocks are selected to the index based on float-adjusted market capitalization and liquidity.
Further information, as well as the complete component list of the Dow Jones Internet Composite Index, can be found on the Dow Jones Indexes Web site at http://www.djindexes.com.
The SAP EC&O product, scheduled to go live during Summer 2008, will provide Abyaar executives, project managers, and line managers with integrated customer relationship management (CRM), financial management, and project management processes.
Prior to joining Experian, she was Head of Marketing at Alliance & Leicester Commercial Bank where she was responsible for multi-channel marketing to UK businesses across a range of products.
Company officials say Robinson will work with Experian's portfolio of analysis, data management and CRM propositions.
Joseph Mazzarella, president and CEO of Travel Sciences, cited "the depth and breadth of Tripology's reach" in explaining the move, saying his company wants to "expand its portfolio of products."
Once OpenTravel CRM agents receive the leads, the OTC product will help with building and managing customer relationships, and "enabling more sales through effective marketing tools" said Brett Krasnove, VP Product Development for Tripology.
"Our success is dependent upon our ability to strengthen and retain relationships with our existing customers," says Alan Weisenberger, ECCU's vice president of technology services, adding that the Pivotal CRM "helps us understand important factors like share-of-wallet and network relationships."
Douglas Schoenberg, CEO of SofterWare (parent company of DonorPerfect Fundraising Software) notes "It seems unlikely that Blackbaud will be interested in much of Kintera's constituent management technology, which mostly overlaps with products they already have. It's more likely that Blackbaud will follow its past methods of fairly quickly discontinuing most of Kintera's current products and aggressively trying to convert Kintera clients to Blackbaud offerings." Schoenberg also observed, "These kinds of hardball tactics do cause many nonprofits to look for new software instead of the "upgrade" path being forced upon them. However, Blackbaud's huge profit margins mean they can make the acquisition pay off for the shareholders, even if they lose a significant number of Kintera clients."
Mr. Biedermann also noted, "The good news for nonprofits seeking a fully integrated fundraising and sponsored event/social networking product is that DonorPerfect recently released an alternative social network fundraising product at the AFP International Conference in San Diego. Our DonorPages was designed from the ground up to integrate with our industry leading DonorPerfect and DonorPerfect Online fundraising systems. DonorPages enables a nonprofit's supporters to easily create individualized Web pages under their control, invite everyone they know to visit via e-mail or social networking sites such as MySpace or Facebook. Page visitors can learn about their mission and then donate online, or take other actions such as registering for an event, signing a petition, and more. "
Mr. Biedermann further observes, "Nonprofits are looking for full-featured products that are easy to use, well supported, and do not come with the enormous fees that eat into needed funds for their mission. That's why we're in business, and why we remain committed to being an independent provider of technology for nonprofits of all sizes."
SofterWare, Inc., based in Horsham, Pennsylvania is a leading provider of software to nonprofit organizations, with over 14,000 clients throughout the world. In addition to the company's DonorPerfect fundraising software, SofterWare also offers software for managing childcare centers, public and private schools, and camps and conference centers. For more information on SofterWare, please visit www.softerware.com. For more information on DonorPerfect Fundraising Software, please visit www.donorperfect.com.
Enriching corporate data flow with unstructured information from knowledge management systems
According to the Gartner Group, as much as 80 percent of actual or potentially mission-critical enterprise information takes the form of unstructured or semi-structured data. The Apatar–ColourBlack partnership will enable corporate users, DBAs, and developers to integrate, migrate, and consolidate data between knowledge management systems (such as Microsoft SharePoint, Microsoft Exchange, Lotus Notes, Documentum, Meridio, and FileNet) with other enterprise information stored in corporate applications (CRM/ERP systems), databases, files, and top Web 2.0 destinations.
Beyond that, Apatar users will now be able to conduct searches, detect duplicated or similar documents in user file systems, generate document summaries, extract keywords, and perform content-based categorization. As a result, documents and digital content (including e-mails, PDF and text files, Excel spreadsheets, and diagrams) may be extracted from various knowledge repositories and included in the company's existing information flow, creating a unified company perspective.
Featured quotes
"By helping Apatar to tap into such sources of unstructured data as electronic document and knowledge management systems, we hope to empower corporate users and developers to analyze and extract the most of the value from these information sources," said Andrew Denby, Director of ColourBlack, Ltd. "Over time, we hope to work with the Apatar Community to offer a range of language-specific analytical tools, and cover such functionality as entity/keyword extraction, automatic document summary generation, document categorization, and document type conversion."
"The corporate sector has treated structured and unstructured data sources as completely separate for a very long time," said Renat Khasanshyn, founder and CEO of Apatar, Inc. "By partnering with ColourBlack and providing both-way data synchronization between document management systems and structured corporate applications and databases, we not only strive to tie them all together, but we hope to give business users the possibility to unify and enrich their intellectual assets and ensure better decision making."
Apatar Open Source Data Integration features and benefits:
- No coding. Visual job designer and mapping enable non-developers to design and perform transformations, shortening implementation time.
- Distributed under an open source model, reducing integration and maintenance costs
- Connectivity to SalesForce.com, SugarCRM, MySQL, Oracle, MS SQL, Microsoft Excel, Microsoft Access, GoldMine, DB2, Sybase, PostgreSQL, dBase, EnterpriseDB, vTiger, InnoDB, Compiere ERP, .CSV, XML, RSS, ATOM, HTTP queries, POP3, LDAP, FTP, WebDav, Autodesk Buzzsaw, any JDBC data sources, Amazon S3, Flickr, StrikeIron and CDYNE Web services, and more
- Job scheduler and synchronization automate the data integration process.
- Improves data quality with a variety of verification, filtration, and validation features
- Users have the ability to create, share, and re-use pre-built data transformations and publish data integration output as a custom RSS feed to ApatarForge, the online Apatar community.
- Platform-independent, runs from Windows and Linux
The service uses technology from Microsoft's Virtual Earth program. "From a single page," company officials say, "users can view a geographic spread of their customers along with information about how each account has been performing."
Users of the advanced mapping feature will be able to hover over a particular retailer and have an immediate view of information "to determine the viability of a client visit," company officials say. They can add the client to a daily planner or get an actual satellite view of the client's location. Real-time traffic reports and weather information can be overlaid on their map.
Brandwise launched the mapping feature upgrade on June 1, 2008 alongside a new look to their Web site. All Brandwise customers who currently use the mapping function will automatically receive the upgraded service and training as part of their current package including access at the sales rep level.
The Brandwise product suite integrates a series of industry-specific tools combining Sales Force Automation technology, Business Intelligence tools, Decision Support and Customer Relationship Management "to enhance the coordination and communication of information between manufacturers and their sales channel," the Brandwisians say.
Prior to joining Experian, Jayne was Head of Marketing at Alliance & Leicester Commercial Bank where she was responsible for multi-channel marketing to UK businesses - from start-up companies to major corporates — across a full range of products. Jayne has also held Marketing Director and Head of Marketing roles at a variety of major financial services organizations, including: Admiral Insurance, Lloyds TSB and AXA.
As Principal Marketing Consultant, Jayne will work closely with financial services clients using her wealth of experience to provide integrated marketing consultancy services built from Experian's portfolio of analysis, data management and CRM propositions. Jayne will report to Marie Myles, Director of Marketing Consulting for Experian's Integrated Marketing division.
Commenting on Jayne's appointment, Tony Mooney, Consulting and Propositions Director for Experian's Integrated Marketing division, said: "This latest appointment underlines our ongoing investment to ensure that clients always have the best marketing talent at their disposal. Jayne's impressive client-side experience and in-depth knowledge of the financial services sector will play an instrumental role in delivering positive business outcomes for clients in challenging market conditions."


