By David Sims
David at firstcoffee d*t biz
The news as of the first coffee this morning, and the music is The Glenn Miller Orchestra's St. Louis Blues March
Jingwei International, a technology services provider in China specializing in data mining and software, has announced that it has been selected by the China Circuit Championship, a motorsports racing company in China, to manage, create, and execute a wireless marketing campaign.
The company said it expects that the contract will generate approximately $1.5 million in revenues over the next five years, beginning in the current fiscal year.
Jingwei officials said the company has created an interactive campaign through its wireless interactive Customer Relationship Management system that enables a sponsor's products promotion through attracting customers to join their campaigns.
According to Regis Kwong, CEO, a result of this campaign, "CCC has been able to reach over 5.5 million consumers that were exposed to the CCC racing event while at the same time increasing brand recognition through Jingwei's CRM system."
Through this system and its access to the over 300 million data records of consumers in China, CCC officials say, they have been able to develop over 1 million members in a CCC Club which provides consumers access to various mobile interactive programs, scavenger hunt promotions and other activities.
CCC officials say the program will provide "a valuable source of information for the continued rollout of the interactive campaign over the next few years."
Barloworld Equipment has implemented the Maximizer CRM product to manage its clients and increase the efficiency of its marketing campaigns.
"Barloworld has been a client of ours for some time, but operated in a segregated technology environment," says Mark Annett, national sales manager at Maximizer business partner and CRM specialist Camsoft Solutions.
He says the company, which recently celebrated an 80-year partnership with Caterpillar, had branches all over the country using the Maximizer product "but it did not have any inter-office connections. They approached us to connect these branches in order for the company to have a unified vision of its clients."
The implementation at Barloworld Equipment, which supplies Caterpillar equipment and support to customers in 11 countries in southern Africa that includes South Africa, Namibia, Botswana, Angola and Zambia, as you might imagine did present a few challenges to Camsoft, Maximizer's certified business partner in South Africa.
Connecting the branches was important "to ensure that the data that resided at those offices were kept as up to date as possible," says Annett.
Maximizer CRM is also expected to provide an improved opportunity manager, which will allow for "the implementation of sophisticated sales methodologies through a streamlined interface that lets users change sales strategies at any point in the cycle," Maximizer officials say.
With the company providing customers in mining, construction, marine, electrical power generation, and other industries with integrated products that include new, used, and rental equipment options, running marketing campaigns and managing clients are priorities for Barloworld.
Barloworld officials say that when Barloworld Equipment started using Maximizer, it only had one person using it. "As our requirements from the CRM system increased,:" Barloworld officials said, the company rolled Maximizer to all its current users.
It's rare that an artist or celebrity's death is a "tragedy," in the sense of them being cut down in their artistic prime, where you get the sense they still had a lot of good work ahead of them. Robert Johnson's death qualifies as tragic, as do those of Christopher Marlowe, Duane Allman, Charlie Christian, Evariste Galois, Len Bias, Charlotte Corday...