CRM Pro Konrad at EVerge, Kuzel at Star, Verticent ERP, Appirio's Offering, Siperian and Evaxyx

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David Sims
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CRM Pro Konrad at EVerge, Kuzel at Star, Verticent ERP, Appirio's Offering, Siperian and Evaxyx

By David Sims
David at firstcoffee d*t biz
 
The news as of the first coffee this morning, and the music is what one reviewer called David Bowie's first draft of a suicide note album Station To Station. Stylish, cool nihilism has never sounded so heartfelt or good:
 
EVerge Group has announced the addition of Michael Konrad as Sales Manager - Business Development. The addition of Konrad is the result of eVerge Group's "expansion of its CRM, ERP, Master Data Management, and Business Intelligence consulting practices," company officials say.
 
Konrad's efforts will be focused on expanding Oracle applications and eVerge Group implementation services to our joint customers. "We're seeing companies make strategic decisions using Oracle products," according to eVerge Group president, Esteban Neely.
 
Konrad "has an extensive background with Oracle products," Neely said.
 
Konrad joined Siebel Systems in 1999. He then went to Oracle as part of their acquisition of Siebel Systems in 2006. As a Senior Regional Manager for the West CRM commercial OD team, his team focused on demand generation and sold the various lines of Oracle CRM applications.
 
Founded in 1993, eVerge Group integrates business applications software, focused on delivering Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Business Intelligence (BI) products.
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Verticent, a vendor of enterprise software products for metal service centers and metal fabricators, has announced today that Middletown Tube Works of Middletown, Ohio will implemented the Verticent ERP product at its location, as well as at its sister plants in Shelby, Ohio and Dothan, Alabama.
 
A "gain in congruency and flexibility" is cited as the driving force for the change in information infrastructure, according to Verticent officials.
 
Middletown Tube Works officials say they selected Verticent ERP for its built-in dimensional inventory manufacturing capabilities, which help to provide the company with improved inventory management, manufacturing process efficiency and increased production capacity.
 
Middletown Tube Works, Shelby Welded Tube, and Dothan Tubular Products are producers of steel tubing products. Angela Phillips, Vice President of Middletown Tube Works, said in order for their operations to keep pace with growth, "selecting a new ERP system is the foundation of that strategy."
 
She said further improved operations through RF Bar Code Data Collection, EDI, CRM and Metals Intelligence Dashboards were factors in the deal.
 
Scott Cranford, Vice President of Sales at Verticent, said metal service centers, fabricators, mills and brokers are "embracing the Verticent ERP product and are establishing a solid platform for metals industry market leadership."
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Star Healthcare, the healthcare specialty unit of Omnicom Group's Star Marketing, has named Maryann Kuzel its new president.  Based in New York, Kuzel was instrumental in the formation of Star Healthcare, which provides clients with a healthcare service offering. 
 
Her agency experience includes McCann-Erickson. She also built the consumer healthcare division at Torre Lazur McCann, where, as Managing Director, she drove the division's domestic and international advertising, customer relationship management (CRM), and event marketing.
 
She has a background on both the client and the agency sides.  Her 20-year marketing career began at Procter & Gamble, and she has worked in positioning for many brands and pioneered new products at both client and agency companies for healthcare and consumer products. 
 
Prior to joining Star Healthcare, Kuzel was President and Founder of Patient Centered Healthcare.
 
On the client side, Kuzel developed the Global CardioAspirin Business Unit's ten-year strategic plan while Vice President of Bayer Healthcare. As Director, Consumer Marketing at Hoffmann-La Roche, Kuzel conceived of and managed the launch of Xenical as a "virtual company," managing over 100 associates. 
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Appirio has announced a new set of products and services to "accelerate the adoption of on-demand at both the grass roots and executive management levels of an organization," according to company officials.
 
The product, Appirio Personal Sync for Salesforce and Google, lets users selectively synchronize information from their personal Gmail e-mail and calendar system with their organization's Salesforce Customer Relationship Management (CRM) system.
 
The vendor also offers a new Personal and Premium edition of its synchronization tools for Google and Salesforce.com, letting users" connect their day-to-day productivity tools."
 
Now available is a packaged service that facilitates the prototyping of new business models using on-demand platforms, "giving executives tangible insight into how cloud computing can impact their business," in the words of company officials.
 
"Cloud computing has had a profound impact on the way individuals work and the way businesses run, but we've only just scratched the surface," said Chris Barbin, CEO of Appirio. "At one end of the spectrum we're mobilizing individuals by giving them tools to connect the different on-demand solutions they rely on to get their job done. On the other end of the spectrum we're helping executives 'think bigger' about the power of cloud computing and what it can bring to their company."
 
"Thousands" of on-demand services and solutions exist today to make users more productive and businesses more successful, but unfortunately, "few of these work together," Appirio officials say, limiting the potential of each individual tool and forcing users to "manually compensate for the separation between the tools they use to work and the business information they need."
 
For companies that use Salesforce together with Google Apps (Google's business-focused communication and collaboration applications), Appirio also unveiled Premium Contact and Calendar Sync. This subscription-based service extends Appirio's free synchronization products, unveiled earlier this year. The Premium edition offers unlimited sync for both contacts and calendars, centralized user administration, and enterprise-level support.
 
The vendor has also announced a new Business Model Prototyping service, a 4-8 week engagement targeted to executives at large and mid-sized organizations who want a better understanding of how cloud computing works and can work for their firms.
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Siperian, vendor of a master data management (MDM) platform, and Evaxyx, a data integration consulting firm, have announced a partnership intended to "deliver faster ROI to Siperian users," according to officials of both firms.
 
Evaxyx has developed the Evaxyx Siperian Services Framework, described by Evaxyx officials as "a set of industry best practices that further reduce Siperian MDM Hub's fast implementation time."
 
The ESSF consists of an implementation framework that is based on what Evaxyx officials characterize as "proven techniques and best practices, tools, and templates."
 
"We have worked with Siperian over the past two years developing expertise and products that expedite the implementation of a Siperian installation," said Adam Prentis, CEO of Evaxyx. "The cornerstone of this partnership is the ESSF which allows Siperian users to get up and running quickly."
 
Siperian MDM Hub allows organizations to focus on a specific business initiative and then expand it over time and across the organization to support other business processes and data entities. This approach is designed to deliver a rapid return on investment, scale over time to other business processes across the enterprise, and evolve to support unified customer views containing complete operational context.
 
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