CRM Microsoft Training, FrontRange's Centennial, Marketbright's Event Manager, NEC's VoIP, Allegiance Study

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CRM Microsoft Training, FrontRange's Centennial, Marketbright's Event Manager, NEC's VoIP, Allegiance Study

The news as of the crucial third cup of coffee this morning, and the music is quite simply the greatest rock album ever, The Rolling Stones' Exile On Main Street:
Training Camp, a developer and provider of IT training programs, has announced
that the company is offering two new courses on the subject of Customer Relationship Management (CRM): Microsoft Dynamics CRM 4.0 Applications and
Microsoft Dynamics CRM 4.0 Installations and Deployment.
"Customer Relationship Management has become key to a company's success in
the long run," said Steve Gaudino, Chief Operating Officer of Training Camp.
Microsoft Dynamics CRM 4.0 Applications is intended to provide instruction including
knowledge of the configuration, management and customization of the application, as well as instruction on new features, installation and networking with Windows Vista. 
Students completing the course and exams will have the Microsoft Certified Business Management Solutions Specialist and Professional Application certifications.
Microsoft Dynamics CRM 4.0 Installations and Deployment will provide an overview of the components of Dynamics CRM, installation, deployment and redeployment, upgrades and repairs, as well as instruction on the installation, configuration and troubleshooting of servers, Training Camp officials say.
Students completing the course and exams will acquire the Microsoft Certified Business Management Solutions Specialist, Professional Installation and Deployment, MCTS: Windows Server 2008 Applications Infrastructure, Configuring and MCTS: Windows Server 2008 Network Infrastructure, Configuring certifications.

Training Camp, founded in 1999, is a privately held company headquartered in Philadelphia.
FrontRange Solutions has announced the latest version of its IT audit product, Centennial Discovery 8.0, which company officials say "introduces an integrated approach to populating Service Management and Client Lifecycle Management products with information about all IT assets on the network."
Centennial Discovery 8.0 is the first new version of the product since FrontRange acquired Centennial Software in April 2008. This version, the FrontRangers say, was developed to provide "a direct feed from its asset repository into existing FrontRange software modules: FrontRange IT Service Management, FrontRange Client Lifecycle (formerly Enteo, which FrontRange acquired in 2007) and FrontRange's flagship Help Desk software, called HEAT products."
Centennial Discovery 8.0 also provides software installation and usage information to the Centennial License Manager product.
"One of the main criticisms leveled at framework products is that they lack integration between components and are expensive to customize," says Andy Burton, the newly appointed vice president for the Infrastructure Management Group at FrontRange.
Steve Dryer, CEO of SMA Management Systems, a FrontRange reseller in North America, sees a great market opportunity for the integrated products. "The Centennial IT asset discovery and license management products are popular with customers," he noted, adding that the integration will "add value to the FrontRange IT infrastructure and service management products."
The company is offering a free 30-day trial available at
Marketbright, an on-demand marketing automation platform, has launched Event Manager, an event management product designed to help marketing organizations manage event execution and lead generation.
Event Manager is an automated product billed by company officials as one that "simplifies campaign execution, the process of event campaign development, prospect and customer follow up, event promotions and response analysis."

In conjunction with the release of Event Manager, Marketbright will also be hosting a free Webinar with Serena Software on September 25th, 2008 at 11:00 AM PDT to share best practices for successful event management.
The product offers Web site integration designed to let marketers "add new campaigns and remove expired campaigns from the Web site while not compromising existing color and brand elements."
It "optimizes event content for search engines," company officials say, "transforming e-mail lists into customized invitations and automating follow up e-mails to customers and prospects."  

"As companies realize the need to improve their sales and marketing programs, they are increasingly looking for the latest automation products that will simplify and make the most out of marketing events," said Dom Lindars, CEO of Marketbright.
Charging that marketers "often ignore a critical measurement -- customer attitudes and emotions -- when examining customer behavior," Allegiance, a vendor of Enterprise Feedback Management (EFM) products, is offering "Do You Know Why Customers Really Buy," described as a white paper explaining "how new feedback technology can provide essential attitudinal data to help determine how to present the right message to the right customer at the right time."

Most businesses focus on geographic, demographic or psychographic data to analyze customer behavior, the study finds adding that "many use systems such as Customer Relationship Management (CRM) to track customer transactions. However, an attitudinal approach to modeling behavior uncovers the reasons why people do what they do."
The purpose of the paper, its authors say, is to understand the "spark" of the relationship and what role emotion plays in customer decision making. "For example," they write, "what was it that interested them in the first place, and what drives them to remain interested and engaged? This information can be uncovered by asking attitudinal questions in the feedback process."

"Attitudes reveal the softer side of the business relationship. Knowing why customers do business with you is critical to maintaining that relationship and to adding new customers in the future," said Chris Cottle, vice president of corporate marketing for Allegiance. "Businesses can use feedback management, both solicited and unsolicited, to understand customer attitudes and increase engagement, which is the emotional connection to a company or brand."

To download a free copy of the white paper "Do You Know Why Customers Really Buy" visit
NEC Unified Solutions, a vendor of enterprise business communications, has announced that a "unique deployment" of voice over IP (VoIP) and Automatic Call Distribution technology at 15 Mount Kisco Medical Group locations is "enabling medical staff to provide patients with quality and timely healthcare."
Through the use of NEC's Univerge SV7000 and Neax 2400 communications servers, as well as CallCenterWorX ACD and Global Navigator call center monitoring products, MKMG is supplying its employees with what NEC officials say are "the communications tools they need to perform in a healthcare environment."
On Mondays, five to six nurses must handle the influx of calls that come through MKMG's pediatric offices. The CallCenterWorX call-back feature allows parents to call, quickly reserve their place in the call queue, and hang up; when a nurse is available, the system automatically returns the call.
The process allows both patient and nurse to make efficient use of time and has received such positive feedback that MKMG is proceeding with implementing it in additional units.
By deploying the communications servers and applications from NEC, MKMG can address the various roles within its offices and "better serve its business needs," company officials say, such as "delivering personal patient care and being responsive to their medical questions."
"I believe that advanced IP communications is now a core technology for patient-facing business processes in modern healthcare," said Lou Van De Water, vice president and general manager of east regional sales, NEC Unified Solutions.
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