The news as of the first coffee this morning, and the music is Jimmy Buffett's last pre-megafame album, Living and Dying in ¾ Time, recorded before he locked himself into the beaches-boats-bars pattern all subsequent albums followed:
Saturday here in northern New Zealand, Jimmy Buffett playing in the background, a nice warm sunny day, played tennis in the morning, my wife and oldest son off to check out a new beach, Steinlagers in the fridge for the barbecue later on tonight, why don't we look at a few news items that don't fit the normal weekaday CRM-focused coverage of First Coffee:
This one's of interest because it involves beer:
Wipro Technologies, the global IT services business of Wipro Limited, has announced that its Business Process Outsourcing division, Wipro BPO, is setting up a Shared Services center for AmBev, the largest brewery company in Latin America with such brands as Brahma, Becks, Stella and Antarctica.
The Shared Services Center is slated to provide services to AmBev across Latin America in the areas of finance and accounting, order management, customer services and HR Services. The partnership is expected to provide financial benefits across AmBev operations in the region, with services provided from Wipro's facility at Curitiba in Brazil.
Renato Nahas Batista, Zonal Vice President at AmBev, said the partnership with Wipro will focus on transforming the existing Shared Service Center and provide services across Latin America for AmBev.
"Wipro's capability to transform processes, implement
SAP and provide service delivery is a strength," says Ashutosh Vaidya, Head, Wipro BPO.
Wipro's Consumer Products Industry practice has a team for Food & Beverage industry, focusing on helping food and beverage companies re-engineer the way they meet end consumer's needs through Information Technology products. ...
We like this one because we always like seeing mobile advertising lose the shotgun approach:
ComScore, which "measures" the digital world, reports that fewer European consumers say they are receiving advertisements for mobile products and services, while more receive adverts for consumer goods such as food, fashion, restaurants, travel and financial services.
Over the past year, the number of people receiving SMS adverts for mobile products and services fell nine percent in Europe, while the number receiving offers for non-mobile consumer goods and services climbed 15 percent.
Overall, ComScore's research shows, slightly fewer Europeans report receiving an SMS ad, with a decline from 112 million in August 2007 to 110 million in August 2008.
The fastest-growing category of SMS advertising since August 2007 is food, the company found at a rate of 53 percent, followed by clothing/fashion at 38 percent and restaurants at 37 percent.
Advertisements for restaurants and food also boast the highest level of response, with 16 percent of those receiving an advert for a restaurant responding and 13 percent of those receiving an offer for food, such as grocery coupons, responding, ComScore officials say.