Learn.com, a vendor of on-demand workforce development and productivity, has announced that the VivaKi Nerve Center, a core division of France's Publicis Groupe's VivaKi entity, chose the LearnCenter Platform for online training "to their global employees."
As opposed, presumably, to their extraterrestial employees.
VivaKi officials say they're expecting the software to provide savings in administrative time, such as time spent on completing training registration, as well as savings in travel and "just-in-time" training.
"We selected Learn.com because it will provide us with all the tools we need," says Barbara Jobs, VP, Talent and Development, VivaKi Nerve Center, adding that the product offers "the opportunity for us to add new components at no charge" and that it lets them "create different sub groups that can be controlled by each group within our ecosystem, each with its own look and feel."
The VivaKi Nerve Center is a core Publicis Groupe resource within VivaKi. Learn.com's products include the LearnCenter learning and talent management suite, WebRoom Web conferencing suite, PeopleCenter Application Builder, FormFlow Custom Form Creation and other products.
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The results of the first eTravel Benchmark survey from online research firm eDigitalResearch are in. Evidently online travel industry as a whole "has some way to go in order to compete with 'best in breed' companies for Web site engagement and customer service."
The eTravel Benchmark survey uses eDigitalResearch's eMysteryShopper tool to measure the usability of 18 channel crossing, cruise and airline sites, comparing "seven key areas" ranging from first impressions to the search and booking process.
And this will shock nobody either: The study found that airlines advertising for business in Britian were "notably let down by poor first impressions and disappointing customer service." When measured on telephone customer service, just one airline, British Airways, made it into the top 10 rankings, rated seventh and just two airlines (Virgin Atlantic and British Airways) scored highly enough to make the top 10 for email customer service.
The study used something it called a "net promoter score" to find which sites are most likely to be recommended through word of mouth. The sector as a whole achieved score of +5, whereas the same metric returned scores for retail at +27, finance at +18 and car manufacturing at +7.
Derek Eccleston, Head of Research at eDigitalResearch, said in a sector whose customers are "particularly promiscuous, switching brands for a better deal, looking for recommendations and picking the purchase channel that most suits them at that particular time, failing to perform well across the board is more than a missed opportunity, it is commercial suicide." No doubt companies should use protection against the dangers of such promiscuity, and we'll stop with this metaphor right... now.
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Officials of the unit say they remain committed to increasing their commitment to smart grid technology through a commitment with Cooper Power Systems to jointly market and sell to utility companies smart grid sensor devices certified on AT&T's wireless data network. The unit also launched an AT&T private content distribution service for the delivery of rich media content behind the corporate firewall.
As to the unit's global designs, they signed a "go-to-market" agreement to develop and deploy telecom projects with TDC, a communications vendor in Denmark and the wider Nordic business market. They also concluded a memorandum of understanding with Telkom South Africa, and in April opened a new regional headquarters office in Dubai Internet City to work the Africa and Middle East market.
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Vienna, Virginia-based TARGUSinfo, which sells On-Demand Insight, a product for higher education prospects and customers, will provide online lead verification, lead scoring and analytics to Grand Canyon Education.
Christel Mosby, senior vice president of marketing, Grand Canyon University. "After a comprehensive review of the services available on the market, we felt that TARGUSinfo not only has the most accurate data to verify prospective students, but has the analytical wherewithal to help us target, score and understand our ideal students better."
Evidently Grand Canyon officials believe that "at the moment a prospect student reaches out over the phone, in-person or on the Web, education marketers have a split second to convince them to enroll." First Coffee remembers taking a bit more time than that to choose a university, but the process seems to have been speeded up since the late Jurassic.
The ElementOne Analytics Platform from TARGUSinfo is designed to incorporate "a multitude of data that's custom to each clients' business," company officials say.
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Hyderabad, India's Callippus has released a hotel online booking product it calls CHOBS -- Callippus Hotel Online Booking System. Company officials say it comes with such features as Online Inventory availability "within minutes."
Using the software's control panel, company officials say, a hotel can add and amend rates and sales criteria "at any time -- instantly -- thus maximizing Internet sales effectiveness." Here's hoping hotels are careful with that "amend rates at any time" feature, otherwise it might get called something other than "sales effectiveness."
The product lets hotels create customized offerings and packages based on room booking availability and post them online: "Using flexible tariff models in CHOBS, a hotel can virtually configure a different rate for each day." Company officials add that the system can be added onto an existing hotel Web site, and that the hotel can use its integrated Content Management System "to help create and manage new content and offerings on an ongoing basis without intervention from a third party, such as your Web designer."
A cost is charged per booking, and Callippus says the fees "includes all e-mail and fax notifications of booking confirmations, cancellations or amendments." In addition, hotels signing up for the online booking engine get a free listing on their aggregation portal.
Justin Bartak, Co-Founder, CTO and Chief Designer, says the overall interface has been improved with a new look and feel for "easier navigation, improved workflow and an enhanced user experience" for "a major leap forward in the evolution of the product... Ntractive continues to prove that a CRM product can be as easy to use and as visually appealing as iTunes."
The 2.0 version has such features as analytic charts, a set-up wizard, PayPal integration, increased international support, asset management and a panoramic sales overview since "we've listened to our customer's suggestions," according to Dale Jensen, Co-Founder and CEO.
In addition to its integration with AccountEdge, Elements CRM 2.0 now supports Acclivity's FirstEdge financial software as well. Elements CRM 2.0 is now available for the suggested retail price of $69.95 per user per month. Elements CRM requires Mac OS X version 10.4.11, 10.5, or the upcoming 10.6 (code named "Snow Leopard," First Coffee's favorite animal so it has to be good). Internet access is required.






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