Portrait Software, a vendor of customer interaction software, has announced that VisitScotland, the national tourism agency, increased revenues through the use of Portrait Customer Analytics to the tune of £48 million.
The agency wants to give Scotland "a real presence in the global marketplace,"benefiting the whole of Scotland." Agency officials say their priorities are to "attract visitors to Scotland, engage with partners within the industry and to add value to the visitor experience." An upwards of 200 campaigns a year are now processed through the managed service, Portrait officials say.
VisitScotland claims a database of over 3.5 million consumers collected over the last four years, and "needed to determine how many were regular visitors, as opposed to occasional visitors so that marketing effort and monies could focus on those most likely to re-visit and those with a particular interest relevant to Scotland," Portrait officials say. Segmenting the data ("Here's the last names beginning in 'Mac,' here's everyone else...") and being able to apply marketing campaigns had been primarily a manual task, evidently, and the level of analysis and accuracy charitably described by Portrait officials as "fairly random."
Using the Portrait Customer Analytics VisitScotland has developed a Relationship Marketing Program based on the analysis of the travel behavior and patterns of UK and Irish tourists and from tourist feedback. The database has now been segmented into a "loyalty ladder" with the level of marketing investment spent on each individual dependent, quite reasonably, on their position on the ladder. Ian Rippin, Managing Director, Optima Value Group, notes that Visit Scotland "is now able to process information so that the right message is sent to the right people at the right time."
Radko Jelinek, Sprinx' Director of Sales, describes the product as something to allow businesses to link customer profile data captured by SprinxCRM with "corresponding financial data captured by QuickBooks," and "assess the total value and total potential of their customers."
Basically it lets users of QuickBooks, a popular financial software product for small business, import their contacts and invoices to SprinxCRM -- "and vice versa" -- to develop and implement marketing campaigns. "It provides a view of customers' overall health in terms of the indicators, without the capital investment and user training typically associated with custom IT," says Jelinek, adding that it "operates real-time so deviations in the purchasing behaviors of customers can be spotted and addressed immediately."
"There's a new playmate in town," the press release begins, capturing First Coffee's attention. Oh, it... it's an iPhone app, Mantaray Creative Lab's iBabyBuddy, described by company officials as something "designed to keep babies and toddlers entertained when there's not a toy box in sight."
Designed to work with both the iPhone and iPod Touch, iBabyBuddy "entertains, stimulates and teaches through interaction and discovery." The first release has animal, musical instrument and whimsical toy sound themes. New themes will be added regularly free of charge, company officials say. Just be prepared for your kid's first sentence to be "I want an iPhone!"
Alexandria, Virginia-based Total Resource Management has unveiled its newest version of TRM RulesManager SE 4.0, configuration software designed for IBM Maximo and Tivoli Asset Management for IT.
In addition to the features in previous versions, this release, according to company officials, has an adaptive user experience, simplified data migration and scrubbing and specific functionality applied only to certain application servers, groups and users.
When integrated with the Jenzabar EX or Jenzabar CX administrative systems, company officials say, Jenzabar's Institutional Intelligence lets the institution analyze office and project statistics from a single database. In addition, Jenzabar has used its partnership with IBM-Cognos to integrate Cognos 8 reporting tools with its Institutional Intelligence product for reporting on institutional data residing in the Jenzabar product.
"Evaluating the effectiveness of operational initiatives and forecasting future trends can be challenging for higher education institutions, especially amidst a changing economy," says Robert A. Maginn, Jr., Jenzabar Chairman and CEO.
Perhaps not surprisingly, given its target market, Jenzabar is headquartered in Boston.
Inmate Telephone has added the OffenderConnect.com portal to provide additional service and support to families and friends of inmates who have Inmate Telephone's service at their facility.
OffenderConnect.com replaces the InmateBanker.com and ITI Bill Pay Web sites used by "nearly fifty thousand customers currently, offering existing services as well as several new services." English and Spanish language versions of OffenderConnect.com are available
"We really wanted to add more self-service options online for our customers," says Matt Caesar, Chief of Product Development for DSI / ITI, adding that OffenderConnect.com "provides us with a platform to add additional services to better serve inmate family and friends in the future." Existing Inmate Telephone, Inc. customers using ITI Bill Pay and InmateBanker.com may convert their accounts into OffenderConnect.com accounts until August 3rd, after which any ITI customers will have to create an OffenderConnect.com account. Customers "don't lose anything in the transition,"says Caesar.
Established in 1984 in Altoona, Pennsylvania, Digital Solutions Incorporated is a privately-held technology company that specializes in automating corrections agencies. Its sister company, Inmate Telephone Incorporated, was founded in 1994 to create and maintain inmate phone systems.