The news as of the first coffee this morning, and the music is our very own "Rockin' Country" playlist, featuring Hayes Carll, Jack Ingram, Steve Earle, Robert Earl Keen, Reckless Kelly, Charlie Robison, Chris Wall, Slobberbone, just all kinds of great stuff:
Webtrends, an enterprise customer intelligence company, has announced that Spirit Airlines, an Ultra Low Cost Carrier in the United States, Latin America and the Caribbean, will use
Webtrends Analytics, Visitor Data Mart, and Optimize offerings to help improve the company's online customer service.
Spirit Airlines will also integrate Webtrends Analytics with Yesmail's Enterprise e-mail marketing platform. "Together," Webtrends officials say, "these products and partners will enable Spirit Airlines to execute marketing campaigns, and analyze data."
Spirit Airlines was in need of "a truly open customer intelligence platform," airline officials say, one that integrates with other marketing partners. The Webtrends Open Exchange allows this, resulting in an open framework of tools "working together and sharing information."
Spirit Airlines' Senior Director of Consumer Marketing Bobby Schroeter noted, correctly, that "The competition within the airline industry is incredibly fierce, and it is critical for us to go beyond that of which our customers demand," adding that with Webtrends' flexible architecture "we are able to integrate Web analytics in our daily processes and fully expect this to help drive our marketing."
Through their implementation, Spirit Airlines will use Webtrends Optimize to execute multivariate testing, segmentation and customer targeting to "maximize revenue and streamline the purchase processes in regard to online and offline marketing activities," airline officials say.
Spirit Airlines will also integrate Webtrends Analytics 9 with Yesmail for closed loop re-marketing: Webtrends officials say they're targeting low-use segments specifically, "and will also integrate the products with their custom voucher and coupon marketing system."
Yesmail offers e-mail marketing products, data management, media, social marketing and award-winning services for businesses of all sizes. Founded in 1997, the company's a subsidiary of Infogroup, and a part of the new Infogroup Interactive division.
Level 3 Communications officials say the company will provide
live compressed and uncompressed high-definition television broadcast video services to CBS for Super Bowl XLIV.
For the first time ever, instead of sending the feed to a production truck for compression and delivery to the broadcast studio, an uncompressed 1.5 Gigabit per second feed will be sent from Miami to CBS studio headquarters in New York via Level 3's fiber-optic network.
In total, Level 3 officials say, "over 2,800 hours of video content will be acquired, encoded and transported across the Level 3 Vyvx services platform for overall Super Bowl coverage."
Bob Mincieli, director of Broadcast Operations at CBS, said "This year, we worked with Level 3 to test uncompressed HD feeds in the delivery of various NFL games and have been impressed with the results."
The NFL has used Level 3 Vyvx broadcast services for 21 consecutive years.