ENUM Registry, Google's Cloud, Exalead, Oracle, Stream Global in Egypt

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ENUM Registry, Google's Cloud, Exalead, Oracle, Stream Global in Egypt

Industry observer Doug Henschen recently sat down for an interview with Kurt DelBene, senior vice president of Microsoft's Office Business Productivity Group, who summed up Google's cloud telephony-based approach to desktop productivity and collaboration as "confusing."

DelBene described Microsoft's strategy to Henschen as "focused and consistent, offering 'full-fidelity viewing' across on-premise, Internet-based and mobile platforms."

As Henschen said, it's natural to hear Microsofties playing up their advantages, like "Office's ubiquity and Redmond's offering of both PC and cloud-based apps," but he was a bit taken aback when DelBene kept insisting on "Microsoft's ability to compete and win in pure cloud deployments as well, with its Online Services and Office Web Applications."

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IDG News Service reported that French search specialist Exalead thinks it's cracked one of the big challenges of search, making video searchable, and has landed a high-profile customer to prove it: the Web site of France's President.

Since using an IVR system as well as voice and video technologies are constantly on the rise, Elysee.fr, the presidential Web site, is the first to use Voxalead, a tool developed by Exalead to make video and audio files searchable by automatically transcribing the speech they contain, IDG reported.

As industry observer Jim O'Neill notes, "The company joins YouTube in the general public market in rolling out a product capable of captioning videos and helping to provide search engines with a wealth of data, creating new road maps to content and highlighting yet another route -- hopefully -- to monetization for companies looking to drive ROI on their online video efforts."

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Industry observer Chris Kanaracus has reported that Oracle announced the 17th version of its on-demand CRM solutions application, making "a fresh push into pharmaceutical sales with a Life Sciences edition of the software."

New features in CRM on Demand Release 17, Kanaracus says, include tools for managing sales pipelines and performing forecasts of future business; a redesigned user interface; and added language support.

"Pharma sales is a different kettle of fish than almost anything else in CRM," Beagle Research analyst Denis Pombriant wrote in a blog post cited by Kanaracus. "Sales reps never actually sell their wares to actual customers. They sell to the major recommender, the doctor, and even the MD doesn't buy anything. He or she simply writes a prescription. So you have this odd situation where the sales person is there simply to influence the recommender."

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The decision of Stream Global Services to expand its offshore footprint into Egypt, of all places, is seen by Ovum analyst Peter Ryan as a, "validation of Ovum's longstanding view that this country has a significant role to play in the delivery of customer-facing services to Western end users."

Admittedly, Egypt doesn't pop to mind as readily as India or the Philippines when it comes to BPO for Western companies. To attract critical mass similar to those places, Ovum thinks, Egypt's BPO leaders, "must emphasize its value to the North American market, which has proven a tough nut to crack."

Ryan pronounces Egypt "competitive" in price and labor skills, pointing out that offshore contact center outsourcers, most recently Stream Global Services., have used Egyptian vendors: "Its labor pool scalability, language skills, and government support for the sector have been crucial to this development."

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Here's the short answer - the VPF ENUM Registry is a multilateral peering service that allows organizations to send and receive calls among members directly, IP end-to-end, for no termination fee.

The use of the registry is also free, there are no costs to register numbers and for querying. Sounding good so far?

The ENUM registry is based on the IETF "RFC 3761" standard which maps telephone numbers to Internet addresses - URLs - and uses a look-up architecture based on DNS.

Again, it's completely free, for number registration, lookup and per-minute costs, with secure and easy methods to synchronize information like push and pull options. It also lets users route calls IP-to-IP across the VPF and bypass the PSTN and the public Internet, and has HD voice, SMS, MMS and Presence Support.

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