MVNOs Take Heart, Sicap Loyalty, BI From Raw Data, Acxiom's Customer Loyalty

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MVNOs Take Heart, Sicap Loyalty, BI From Raw Data, Acxiom's Customer Loyalty

You’re a voice mobile virtual network operator. As such, do you find your marketing campaigns delivering customers who always remember your Carrier Access Code (Prefix)? Do your customers always use your Carrier Access Code to make International long distance calls? Is your cost of customer acquisition and retention something to be proud of?

If not, well, you have a friend: “We understand that as a MVNO, it's always a challenge to ensure that your target audience remembers your Carrier Access Code and that they prefix the same before their destination number while making long distance calls,” said officials of Reve Systems.

In fact, that’s why the vendor introduced iTel MVNO Smart, a mobile application specially designed for end users of MVNO service providers. It’s described by company officials as easy to use, and end users can download it from your website and install it on their mobile phones.

Read more
here.



The complexity of today’s technology entails “significant increases in the amount of test procedures required for every new product or release,” say officials of a webinar entitled “The Art of Turning Raw Test Data Into BI.”

The webinar, which will be presented Tuesday, Nov. 30, at 2 in the afternoon on the East Coast and 11 in the morning on the West Coast, will deal with such issues as multiple test equipment, assets, protocols, etc., that are involved, testing complexity escalates and increasing amounts of test data that need to be handled.

Large-scale data management from multiple sources requires a whole new approach encompassing data collection, storage, sharing and analysis at all stages of test design, from planning through execution, reporting and final analysis.

Read more
here.



From Little Rock, Arkansas comes news that  Acxiom Corporation, which sells marketing services and technology, has announced an agreement with Lealta Media to “further transform customer engagement and loyalty.”

“The concept of loyalty is changing, with many components required to drive engaging customer loyalty,” said David Baker, vice president for Acxiom Global Multichannel Marketing Services in explaining the move. “Lealta has a leading program that operates seamlessly on multiple touchpoints, with very distinctive features that can add tremendous value to our client base.”

Company officials say this means Acxiom can help marketers “more cost-effectively incentivize repeat purchases by applying deep consumer and media insight, and by implementing capabilities that optimize customer value at every interaction.”

Read more
here.



Sicap officials have announced the launch of Loyalty Consulting services for its operator customers, based on “the analysis and benchmarking of real customer behaviour by its partner Novedia.”

According to Dr. Andreas Stehmann, Chief Strategy Officer of Sicap, “Some operators are alarmed by rising churn rates but do not have the benchmarking tools to judge whether their service packages are contributing to the turnover. Others are suffering from poor ARPU but need help segmenting their promotions and value-added service campaigns.”

Plus, frequently, operators “limit their incentives due to uncertainty about Return on Investment,” he said, perhaps in acknowledgement of the prudence of such a move.

And you thought you had customer loyalty challenges where you were. Speaking from the AfricaCom congress in Cape Town, Dr. Stehmann said the loyalty challenge is “particularly crucial” on the African continent, where “competition is fierce and custom is volatile.” Sounds like a young, growing market which doesn’t have the long-term loyalties and branding nailed down yet.

Read more
here. 

 



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