CRM and Advertising, Improve Auto Attendants, Dallas Cowboy Headsets, Social CRM

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CRM and Advertising, Improve Auto Attendants, Dallas Cowboy Headsets, Social CRM

Industry insider Darryl Bolduc asks the good question: Why is advertising becoming more like customer relationship management still such a foreign concept?

“We see it at Moxie, and we see it across client work,” says Bolduc,  vice president, client partner Client Partner for CRM and direct response at Moxie, a digital-based ad agency, noting that “e-mail marketers have known of this potential for years, they've taken the lead from CRM systems, lists and strategies that drive loyalty, retention and re-engagement.”

Maybe that’s why, as Bolduc observes, e-mail media is “seeing a resurgence as budgets rebound, while digital media is benefiting from traditional marketers familiar with these data intensive environments.”

As Bolduc explains, online displays are using more behavioral and transactional advertising strategies: “We've got an amazing story being built for some of our most technically and digitally aware clients -- a CRM discipline, specifically micro targeting and dynamic segmentation, is being applied through online display.”

He calls this “a big change in the way online display operates, adding to complexities that already make online display tedious, like sizes, tagging and inventory management.”

“Tedious” being the nice word for that, of course. This is a family publication.

Read more here.

We know: You need more and more accurate and holistic contact information in directory requirements when it comes to business communications applications. There are problems, of course , as we have a mobile workforce, so we need more robust contact data management processes and infrastructure.

So say officials of auto attendant experts Parlance, which provides speech-enabled call routing help for this task in a product called nameConnector. The company has put together five directory insight and best practice recommendations to help with your enterprise’s communications applications:

Identify data requirements. To do this, review the planned application(s) and “ensure that the scope of the required directory content is well-defined to meet the needs of the users or callers.”

Identify available data sources. As Parlance officials explain, a variety of data repositories, which contain user contact information, exist within companies. This can lead to a great deal of confusion and duplication. Identify and review all available data sources.

Read more here.

It’s not like there weren’t other issues for the Dallas Cowboys during their season-opening loss to the New York Jets, but to add to the general misery, their headsets weren’t working.

Sportswriters as well as viewers noticed that the Cowboys offense “seemed to be confused at times,” according to Blue Star, a site which bills itself “The Center Of the Dallas Cowboys Universe.”

And we suppose if the guardians of the center of your universe are saying you’re confused, you’re confused. But as it turns out, technology is partly to blame.

They drew two delay of game penalties during the course of the loss, Blue Star noted, including “one right before that crucial blocked punt. They regularly ran the play clock down to the wire, and generally had a ‘hey, what’s going on here?’ look to them on a number of plays,” which wasn’t entirely due to the Jets defense.

ESPN Dallas reported that Cowboys Head Coach Jason Garrett said faulty technology was “at least in part to blame.” Hey the Jets are good, but they shouldn’t have had the Cowboys offense as buffaloed as they seemed.

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Industry observer Chris Bucholtz recently discussed three reasons why he thinks Social CRM really isn’t as complicated as some are trying to make it out to be, using examples culled from TMC’s recent ITEXPO's co-located Social CRM Expo.

Speaking of the show, Bucholtz said while it's not big in terms of a physical presence at this telecom-heavy show, “it is significant in the strength of its content -- and in the number of times the speakers said simple things that made light bulbs go on over the audience's heads.”

First, Google is your friend. No, really. It’s where you can find out where your customers are talking about you. After all, this really isn’t rocket science. Sometimes it’s as easy as what Erin Korogodsky, social media quarterback at Lithium, explains to Bucholtz: Plug in the name of your company, the names of your competitors, or keywords that pertain to your business in Google. “With a little digging, it should reveal many of the significant smaller social media channels where people are talking about you.”

There, now, that wasn’t so complicated or difficult, was it?

Read more here.

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