The news as of the first coffee this morning, and the music is the May 1960 recording of Aaron Copland’s Rodeo at the Manhattan Center in New York City, Leonard Bernstein conducting the New York Philharmonic:
Forrester Research is saying that almost half of marketers plan to decrease spending in traditional advertising channels like magazines, direct mail, and newspapers to fund an increase in online ad spending in 2005.
First Coffee© finds predictions about 2005 made halfway through 2005 not quite as bracing as those made in, oh, 2002.
Total US online advertising and marketing spending will reach $14.7 billion in 2005, a 23 percent increase over 2004, according to the crystal balls at Forrester, which also think online marketing and advertising will represent 8 percent of total advertising spending in 2010, rivaling ad spending on cable/satellite TV and radio.
Forrester also thinks that search engine marketing will reach $11.6 billion by 2010 and that display advertising, which includes traditional banners and sponsorships, will grow at the average rate of 11 percent over the next five years to $8 billion by 2010. Now that’s more like it, sheer wild guesses are so much fun. Not $11.5, or $11.7, but $11.6 billion, mind you.
Siixty-four percent of respondents are interested in advertising on blogs, 57 percent through RSS, and 52 percent on mobile devices, including phones and PDAs.
No mention of when admen will be knocking First Coffee©’s virtual door down.
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Avaya CEO Don Peterson says worries over viruses and network downtime are keeping CIOs from embracing IP networks.
According to Peterson, call centers in particular have fielded security as a reason to avoid switching to an IP network: “They don’t want two devices with virus exposure on their desk."
Peterson says security’s a big concern with IP telephony. “Many of our customers say it’s why they don’t deploy IP influence,” he said, adding that security “is why we have chosen to deliver our IP telephony solution on Linux rather than on Windows."
Still analyst house The Radcati Group predicts that 44 per cent of corporate telephone lines will be using VoIP by 2008. Ever notice that these companies in the business of predictions rarely publish their accuracy rates?
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The Bluetooth Special Interest Group, whose backers include Nokia, Motorola and Intel has started working with wireless developers to make Bluetooth and ultrawideband compatible.
Wireless developers are planning how to work together to meld Bluetooth with UWB to do cool things like beam video and other large content short distances between TVs, home entertainment systems and computers.
The discussions with the WiMedia Alliance and the UWB Forum are described as “preliminary,” which means nothing’s actually happening yet.
Of course Bluetooth might be passé already – the best transmission speed it can offer is up to 3 megabits per second, while UWB allows speeds of 100 mbps and higher.