The news as of the first coffee this morning, and the music is Nico's Chelsea Girl album. Haven't heard it? Don't knock it -- the album Marianne Faithfull always wanted to be able to do:

With what company officials call "an impressive roster of new features," Maximizer officials announce their CRM 10.5 product. The product is designed to let users conduct business faster on the latest artphones, company officials say, "including BlackBerry Bold, Windows Mobile and Apple iPhone. It lets users locate customers and prospects with one-click access to maps and directions." It's designed to update records automatically, log calls, text messages and e-mails to client records, and take more customer information on the road, with SD card storage for your BlackBerry.

"React faster than your competitors, send brochures, quotes and other documents in your company library to customers and prospects directly from your art phone," Maximizer officials say, adding that the new Maximizer CRM 10.5 lets users "monitor business and team performance at a glance with drag-and-drop dashboards and advanced export to Excel to support on-the-fly trend analysis." It's engineered with visual alert dashboards and what company officials characterize as "an intuitive new Workflow Automation interface," with more features designed for remote access, including Word integration, Excel export, Action Plans, Global Editing and personal e-mail templates. ... Boomi, an on-demand integration vendor, has announced AtomSphere, described by company officials as a "platform-as-a-service for integration." The vendor has opened its cloud-based integration platform for all SaaS integration services, according to the Boomers, as AtomSphere "brings together providers of SaaS applications and businesses looking to integrate with those applications via a pure SaaS integration platform that does not require software or appliances." Independent software vendors and businesses alike benefit by connecting to a network of SaaS, PaaS, on-premise and cloud computing environments, company officials say.  The product has capabilities that allow ISVs to productize and embed integration services to end customers, which Boomi officials see as an advantage over "applications that rely on third-party integration products. ISVs will be able to offer pre-integrated applications where the integration processes themselves are fully multi-tenant and customizable, and build common integration processes once and deploy to an infinite number of customers saving extraordinary time during implementation." Integration widgets then allow non-technical end-users to customize and deploy these via menu-driven wizards.