London put sustainability at the heart of its bid for the 2012 Games, framed by the concept of 'Towards a One Planet Olympics'.
This was derived from the World Wildlife Federation BioRegional concept of 'One Planet LivingĀ®' , which is based on the fact that globally mankind are consuming resources at a faster
rate than the planet can replenish them. If everyone lived as most Europeans do, we would
need three planets; if as most North Americans do, then five!
In announcing Nortel as its Official Network Infrastructure Partner for the 2012 Games, the London Organizing Committee of the Olympic and Paralympic Games also declared Nortel as its Official Sustainability Partner.
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