In these economic times, application innovation that can positively impact customer service and revenues, or increase business effectiveness or decrease costs, are as important as ever.
One of the fundamental steps in achieving application innovation is to recognize that human delays slow business processes and that this costs enterprises real money. By decreasing or eliminating these human delays, enterprises can experience a significant and positive transformation by accelerating "time to X" -- time to decision, to revenue, to service, to support, to product; and by delivering increased business agility, accuracy, service velocity and business productivity.
The industry approach to this challenge is communications-enabled applications, which generally speaking allow
1) users to invoke UC functionality directly from within business application; and
2) business processes to directly initiate context-based UC communications triggered by some 'event'.