Coke Freestyle Raises the IT-Business Convergence Bar

I recently highlighted Coke's new Freestyle dispenser.

Bob Evans made some great observations: "Coke's new ultrahigh-tech Freestyle dispensers are also new-product labs, customer-experience workshops, wireless repositories, data warehouse gateways, merchandising machines, inventory managers, and, perhaps above all else, truly transformative devices that shift more and more choice, options, and freedom from the seller to the buyer."

He also highlights the fact that Freestyle is the result of the first-ever deep collaboratiuon between Coke's research arm and its IT organization.

There are lots of IT lessons to be learnt here, not the least of which is thta IT needs to understand the business.

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