"In the area of B2B virtual worlds ..., Nortel is the company to watch." So ends a report by Rich Tehrani. What excites Rich is a recent demo we gave him of Nortel's web.alive, a collaborative, browser-based virtual world application for enterprise use that provides an immersive, interactive and web integrated world with 3D voice and graphics.
There are 3 areas, all of which fit with the participation culture of new millennials, whether customers or employees:
1) e-Commerce: Significant reduction in abandoned shopping carts resulting in increased sales, and higher customer satisfaction, all through a seamless migration from a company's portal into a 3D virtual store front.
2) e-Learning: Significant reduction in travel and environmental impacts through a very effective classroom and campus experience, recognizing that learning takes place as much from other students as it does from the instructor.
3) Collaboration: Improved quality and time improvement in group deliverables for planned and ad hoc interactions; ad hoc interactions particularly resonate with customers that have seen web.alive.
Stay tuned as we announce a number of trial customers in the New Year.