Google's My Location service allows you to search for "pizza take-outs" nearby without having to enter a specific location. It uses any information that would help, including GPS, WiFi AP's and IP addresses.
But it can go well beyond that!
In the future, will personal tracking become a requirement from your employer, insurance company, bank or whatever?
For example, your employer may want to know that the company car is only being used for business; or your car insurance rate may be dependent on not driving to work every day; or your bank may want to know where you are to avoid fraudulent use of your credit card. The list goes on.
Will Hyperconnectivity become a life requirement?