That was Coke's slogan back in the 70s.
With 1.6B consumer servings per day, Coca-Cola is always looking for new ways to serve their customers.
Enter Freestyle Coke, a hyperconnected vending machine that can give you 100 drink choices, while giving Coke better on-line inventory control and first hand market research.
How? By embedding 30 flavor cartridges (example that come to mind: caffiene, sugar, fruits) that network back to HQ.
Is a hamburger dispenser next?