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Coke Freestyle Raises the IT-Business Convergence Bar

I recently highlighted Coke's new Freestyle dispenser. Bob Evans made some great observations: "Coke's new ultrahigh-tech Freestyle dispensers are also new-product labs, customer-experience workshops, wireless repositories, data warehouse gateways, merchandising machines, inventory managers, and, perhaps above all else, truly transformative... Full Story

Posted on July 13, 2009 7:06 AM

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