Hal Steger : Thinking Out Cloud
Hal Steger
Vice President of Worldwide Marketing at Funambol. 20+ years of marketing & product management experience at high-growth, innovative global software companies.
| This blog is about personal cloud solutions, technology, trends and market developments. Its scope is to comment on and discuss several aspects of personal clouds.

September 2012

You are browsing the archive for September 2012.

Personal Clouds as Ubiquitous as Voicemail But Much More Critical

September 27, 2012

The other day, I was speaking with an executive at a mobile operator who had several million users about deploying their own branded personal cloud service.

His main question was, when we deploy a personal cloud service, what percent of customers are likely to use it. He was interested in understanding this given the competitive landscape such as Apple iCloud, Google Drive, Microsoft SkyDrive and Dropbox who offer free personal cloud storage. Why would a mobile operator's subscriber use their personal cloud service versus one of these?

The 'Social' Personal Cloud aka the Family Cloud

September 25, 2012

Our company works with many large mobile service providers around the world who collectively have billions of mobile end users. The fact that our software addresses a potential market of billions of people truly gets our 'juices boiling'. How many other software solutions or tech products have an addressable market of billions of people? Aside from Facebook and a handful of others, barely any.

Personal Cloud Adoption: Steady March Towards One Billion Users by 2016

September 19, 2012

In the past few weeks, I have had the chance to discuss the personal cloud market with several of the leading mobile industry analysts.

A primary recurring question is how many people actually use a personal cloud service?

The answer depends on one's definition of the market and what actually constitutes a personal cloud service. For example, it could be argued that Facebook is a personal cloud service, as many people store photos and other content in the Facebook cloud.

Are Personal Cloud Services Just Glorified Backup?

September 6, 2012

I was speaking to a friend the other day about how things were going at my company.  He was surprised to learn that our business of white-label personal clouds for mobile providers has never been better.

"Haven't device personal clouds just taken over -- why would anyone use a personal cloud that is not just built into their phone and automatically activated?"

It's a question we've heard before.