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Market research as well as experience with customer deployments globally show that personal cloud and mobile video use is on the rise. As part of this, more people prefer to stream content than download it. This is somewhat akin to the difference between renting and owning content, the former is less expensive and comes with the expectation that video can be watched instantly instead of waiting for a potentially long download. On the other hand, if you need offline use, streaming won't cut it.
An important challenge, as well as opportunity, facing providers of personal cloud services is the separation of personal and work data. This has cropped up in mainstream media lately with articles such as this on NBCNews: Use your personal phone for work email? Your company might take it.
As a company that has wirelessly stored and synced people's 'personal information management' data (aka PIM data -- contacts, calendars, tasks and notes) for 10+ years, and synced files and rich media for several more, this topic has come to our attention many times, but it is now more pertinent than ever.