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If you missed it, the Flickr photo sharing service announced this week that it is now giving users one terabyte of free storage. Their website says this is equal to about 500,000 high res photos - wow!
Depending on your perspective, you might view this as a great pr stunt, a bold move to attract or retain users, or a desperate move to carve out a meaningful and permanent niche in a crowded space.
It does raise a strategic question for the personal cloud industry, which is whether the 'great free terabyte giveaway' is just the first of many services to give away all of the storage that users are likely to ever need, or might this be the last?
My company spends a lot of time talking to people about the personal cloud space, including industry analysts, executives, users and many others. A common question is, "what is the personal cloud market, exactly?". For people who do not follow the industry closely, it can be confusing, given the multitude of companies and offerings in the market.
To simplify things, we often draw a 'market map' that resembles the following: