Hal Steger
Vice President of Worldwide Marketing at Funambol. 20+ years of marketing & product management experience at high-growth, innovative global software companies.
| This blog is about personal cloud solutions, technology, trends and market developments. Its scope is to comment on and discuss several aspects of personal clouds.
July 2015
You are browsing the archive for July 2015.
Are You Phony or Cloudy?
July 31, 2015This may seem like a trick question, but in a sea of clickbait and nano-attention spans where there is a raging battle for eyeballs for a split second lest your mind wander, this corny yet serious riddle hopefully does the trick.
Let’s start with explanations. A “phony” (phone-y) is a smartphone user. A “cloudy”, in contrast to being overcast and glum, is a smartphone user who improves their life via the cloud – er, what?
Best Practices to Increase Adoption of Operator Personal Cloud Services
July 16, 2015Here is an open letter to marketers of operator personal cloud services. Although this might seem to be of interest to a limited audience, it contains insights that could be valuable to people who want to better understand the intricacies of the personal cloud market or of marketing mobile services via carriers.
Say you work for a mobile operator that offers a white-label personal cloud service. To start with, it is important to understand why your organization is doing this, and there are several reasons.
Revisiting the Business Case for a White-label Personal Cloud Solution: mid-2015 edition
July 1, 2015“The more things change, the more they stay the same.” (from a French proverb)
As personal cloud services evolve, it is worthwhile to periodically look at the financial model behind self-branded (white-label) solutions.
This is relevant as personal cloud services offer more free storage as well as more storage for paying users. This makes it a better value for users, while raising questions about how providers make money.
