Hal Steger : Thinking Out Cloud
Hal Steger
Vice President of Worldwide Marketing at Funambol. 20+ years of marketing & product management experience at high-growth, innovative global software companies.
| This blog is about personal cloud solutions, technology, trends and market developments. Its scope is to comment on and discuss several aspects of personal clouds.

December 2015

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Operator Personal Cloud Disruption

December 10, 2015

The operator personal cloud imperative has shifted.

The main drivers for operators to have a personal cloud used to be revenue and user retention.

While some operators achieved these, others did not. In simple terms, it was due to a shortfall of users converting from free cloud storage to premium, as there are good free alternatives, coupled with a lack of a compelling reason to upgrade.