Hal Steger : Thinking Out Cloud
Hal Steger
Vice President of Worldwide Marketing at Funambol. 20+ years of marketing & product management experience at high-growth, innovative global software companies.
| This blog is about personal cloud solutions, technology, trends and market developments. Its scope is to comment on and discuss several aspects of personal clouds.

May 2016

You are browsing the archive for May 2016.

Classic David vs. Goliath: Operator vs. OTT Personal Clouds

May 13, 2016

Who's winning the personal cloud war, over-the-top (OTT) services such as iCloud, Dropbox and Google Drive, or operator clouds?

It is normal to assume it's OTTs, as the sheer volume of news about them dwarfs operator clouds. On a personal level, when's the last time you heard someone say, "I was using the XYZ [operator] cloud"?

Are OTT clouds really dominating personal clouds?

Operator Cloud Churn-Busting: Habit Forming, In a Good Way

May 5, 2016

Two large mobile operators recently shared research that showed that their personal clouds significantly reduced churn. This post delves into the dynamics of how operator clouds do this.

Let's start with a description of an operator cloud so we are on the same proverbial page. An operator cloud stores important content from a user's phone - their contacts, photos, videos, music, files and calendar - in the user's personal cloud account.

Just Sayin' - What Cloud Should You Trust With Your Digital Life?

May 4, 2016

Two articles related to cloud security caught my attention the past few days.

The first, "Here's How Much People Trust Facebook", showed poll results of 1,000 people regarding their trust in Facebook. 28% said not at all, 34% said not very much, 32% said somewhat and 3% said a lot. The article had a chart about information that adults consider to be the most sensitive and said that much of the content on Facebook lines up with this, including phone conversations, text messages and their location.

New Data Shows Operator Clouds Reduce Churn Much More Than Thought

May 3, 2016

For research professionals (and blogging the mantra is 'publish or perish'. Adapted for mobile operators, new research indicates that the mantra should be 'provide a personal cloud or perish'. It turns out that personal clouds are truly the best thing to happen to mobile operators for customer retention since 'fill-in-the-blank' (sliced bread, ice cubes or your favorite invention cliche).

In the past month, two major mobile operators have shared primary research with my company that shows that their personal cloud has reduced their churn much more than expected.