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Full Story »In the past few weeks, I have had the chance to discuss the personal cloud market with several of the leading mobile industry analysts.
A primary recurring question is how many people actually use a personal cloud service?
The answer depends on one's definition of the market and what actually constitutes a personal cloud service. For example, it could be argued that Facebook is a personal cloud service, as many people store photos and other content in the Facebook cloud.
I was speaking to a friend the other day about how things were going at my company. He was surprised to learn that our business of white-label personal clouds for mobile providers has never been better.
"Haven't device personal clouds just taken over -- why would anyone use a personal cloud that is not just built into their phone and automatically activated?"
It's a question we've heard before.
I wrote earlier about the business case for a personal cloud (http://blog.tmcnet.com/thinking-out-cloud/2012/08/business-case-for-the-personal-cloud.html) in which I surmised that mobile operators stood to perhaps be the largest beneficiaries of personal cloud services by using them to retain subscribers which could bear significant financial advantage.
The purpose of this entry is not one of those 'I told you so' bragging blog posts but rather, to provide an update.
My company just conducted a new survey of 42,500 people about their views on personal clouds and in particular, whether they would use a personal cloud service from their mobile operator (i.e. carrier).
Being summertime, my Italian co-workers have gotten me hooked onto an Italian culinary delight, affogato. It is a scoop of vanilla ice cream with a hot shot of espresso, and the combination is sweet and invigorating - sugar and caffeine, what could be better
What's this have to do with Thinking Out Cloud? Last week, my sleek & sometimes super-fast 4G Motorola Droid RAZR Maxx smartphone was updated to Android 4.0, aka Ice Cream Sandwich (ICS).
Although a 'business' case for a 'personal' cloud may seem like an oxymoron, the bigger paradox may actually be how an operator can make money from its personal cloud service.
As an end user, you may not care if your provider makes money, but this does potentially impact you. If your provider cannot make money, it may lose interest in offering a good service. Performance and service levels could suffer.
Verizon announced the Share Everything plans in June on its website:
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Today we announced Share Everything Plans that will forever change the way customers purchase wireless services. With Share Everything Plans, our customers can get unlimited voice minutes, unlimited text, video and picture messaging and a single data allowance for up to 10 Verizon Wireless devices.
This blog is meant to be a resource for anyone who wants to learn about the personal cloud and how it is used in the real world, its related issues, and where it is heading. If you want to stay informed about these things, bookmark this blog now