Enhanced Services for Triple Play

June 22, 2006

We all know that service providers that deploy a triple play radically reduce customer churn, but they also set themselves up for new and exciting services.

I caught this one today and said to myself, I would so use this! UK incumbent telco, BT, has signed an agreement with Video Performance Ltd. (VPL), a UK music industry organization that licenses the broadcast and public performance of music videos. With this agreement, a subscriber can access music videos on demand from his living room. I can't tell you how long it's been since I've seen Devo's Whip It, but it's been too long. As Apple has shown, there is a real appetite for increasing the richness and spontaneity of our entertainment choices. I think BT is on to something here, and I'm sure it's not the last neat value added service that triple play will deliver. Now, if I could just find out how to watch some of those old Cars videos....