Remember that quad play also includes double play and triple play

October 1, 2006

When I talk about quad play, I sometimes get the comment “very few people will pick Internet access, telephony, TV and mobile services from a single provider”. I completely agree; in fact, most users will only be interested in two or three of the services. However, here is the trick: the number of service combinations is higher with quad play. While double play yields 3 different service combinations, the number goes up to 7 with triple play and 14 with quad play. A service provider with quad play capabilities therefore is in a stronger position to provide specific combinations of service bundles for specific consumer segments.

Young singles may only be interested in Internet + mobile phone, while families with children may want Internet + TV + fixed line telephony.

Successful service providers will be the ones who are able to offer lifestyle service bundles targeted to groups of users according to their interests and usage patterns. The service combinations offered by Quad play create differentiation for lifestyle services.

We all know that differentiation drives higher ARPU, AMPU and RGUs!

-Erik