Heading in both directions at once

Or, an alternative definition of the 'pushmi-pullyu'

I guess many of you will remember Doctor Dolittle, probably from the Rex Harrision film version, perhaps from the books of Hugh Lofting, maybe from the Eddie Murphy remake, surely not from Lotte Reiniger's silent animation. Whatever your vintage, it's the 'pushmi-pullyu' - that cross between a gazelle and a unicorn with two heads, one at each end - that challenges the imagination. A beast in eternal conflict; when it tries to move, both heads attempt to go in opposite directions. How could it make any progress?

Apply that analogy to the telecommunications market or the computer telephony market or unified communications - any label of your choice - and you might end up thinking, yes, we've got PSTN pulling one way and VoIP, let's say, pulling in the other direction. The one 'head' frantically resisting and the other, frankly irresistible.

What's really happening in the telephony market is definitely a 'pushmi-pullyu', but it's no longer a battle between opposing camps. What we see is that application developers are being asked by the market - their customers - to produce IP-centric voice and video systems. That's market 'pull'. At the same time, those very same developers are falling over themselves to offer IP-based, software-only, applications or service delivery platforms. They are 'pushing' those products onto or into the market place, because they are easier to create, sell, support and maintain. You'll note though, that they are not necessarily cheaper to buy. The end result is one party pushing with the other pulling - a 'pushmi-pullyu' where both 'heads' are going in the same direction. Magic!

Of course, vendors of enabling technology are playing their part, offering IP-based, software-only, media processing platforms with high-level APIs (C# or Python, for example). The media server or telephony engine may be drifting into the 'Cloud', but that is only one deployment option. It's a bit like saying, "premises-based CPE beats hosted delivery any day" - or vice versa. Neither statement is unconditional. Application developers who are focused on a physical, product-based model need a quicker route into the VoIP market. The greatest consumer of their time is coding and debugging so, for those guys, high-level APIs make sense, because they deliver a double bonus. Not only do they lend themselves to more rapid development, they also produce less code, which means a given 'app' is also far easier to debug.

So, who gets the last word? As Red Hot Chili Peppers sing, "Doctor Dolittle, what's your secret? Give it to me Doctor, don't keep it."

If you're looking to build telephony-enabled applications faster and more cost-effectively, give Aculab's new AMS Server a try.
| 0 Comments | 0 TrackBacks

Listed below are links to sites that reference Heading in both directions at once:

Heading in both directions at once TrackBack URL : http://blog.tmcnet.com/mt/mt-tb.cgi/43359

Around TMCnet:

Leave a comment

Recent Comments

  • Houston CRM: Integrated communication is the new wave and it benefits any read more
  • los angeles unified communications: Having all types of communication integrated makes things so much read more
  • Kevin Rodak: http://www.youtube.com/watch?v=Eff7M9EZYPc Leaked military protoype test video ... lots of capability read more
  • Eddie Marietta: Extremely useful and informative article. I wish i can do read more
  • Erin Locknane: Stumbled into this site by chance but I’m sure glad read more
  • David: This is good information on FoIP, and you may want read more
  • Jules Turnner: Good job! read more
  • Ebonie Behrman: Awesome blog! read more
  • Aculab: Steve, Interesting scenario you have, and I am sure one read more
  • Steve Klinger: Hello Andrew, We have 14 offices across the world with read more

Subscribe to Blog

Blogroll

Recent Entry Images

  • zeus
  • evolution.jpg
  • Traditional_vs_cloud_based_deployments.png
  • Prosody X - boxed
  • Telephony_paas2.jpg

Recent Activity

Today

  • Aculab tweeted, "Case study - Aculab’s software stack underpins massive PSAP solution in Germany. http://bit.ly/2eKziwg "

Wednesday

  • Aculab tweeted, "Can you guess which phone will ring? So far we have had 4 winners on our demo game. Come to stand 354 to try your luck! #CHLive17pic.twitter.com/1q2qWU6T6G"
  • Aculab tweeted, "We're getting ready to kick off day 2 of #CHLive17 Come to stand 354 to have a chance to win an Amazon echo dot!pic.twitter.com/JWuHiuaRmv"
  • Aculab tweeted, "Not long left to be in with a chance to win an Amazon echo dot! visit @aculab at stand 354 to play our game #CHLive17"
  • Aculab tweeted, "Thanks @Channel_Live_ and thanks to everyone who visited our stand #CHLive17pic.twitter.com/n3JgBnoAzo"

Tuesday

  • Aculab tweeted, "Channel Live: doors open tomorrow at 10am - get yourself to the NEC and learn how to move your Channel business forward! #CHLive17"
  • Aculab tweeted, "@aculab and @phactsolutions case study: Phact and Prosody S - a virtual success http://bit.ly/2gr6UjA "
  • Aculab tweeted, "It's time to head over to the NEC and meet all these awesome exhibitors: http://www.channel-live.co.uk/exhibitor/  #CHLive17"

More...

Around TMCnet Blogs

Latest Whitepapers

TMCnet Videos