Integrating Email Newsletters in CRM

@utoRevenue, a company that describes itself as "the nation's leader in permission-based marketing services for the automotive industry," has added private-labeled email newsletters to its CRM services:

@utoRevenue Expands its CRM Product Line With the Addition of an Email Newsletter Service

This is an interesting idea for a service. Apparently @utoRevenue hopes to leverage economies of scale by rolling out its newsletter service to a large number of auto dealerships serving non-competing local markets. Write one generic newsletter and organize your system so that that one newsletter can be branded for an unlimited number of dealerships. I've thought about this as a potential business model that could be applied by marketing providers in any number of vertical segments.

Here's a sample of what one of the newsletters might look like:

AB -- 1/26/05