According to an announcement today, a new company, Celona Technologies, has entered the Operations Support Systems (OSS) market area with products particularly targeted at product portfolio management for telecommunications companies. Today's release says that the new company has already gone live with BT Retail as a client.
Celona's news release from today is available on TMCnet at:
Radical New Company, Celona Technologies, Goes Live with BT Before Official Launch
In emphasizing the importance of this kind of technology, Celona quotes Sanjay Mewada of Yankee Group: "OSS databases today in a well-run operation are at best 80% accurate, while more typical rates are 40%-60% accurate. With reconciliation tools and proper operational procedures, database accuracies above 95% can be achieved."
Celona says its solution provides critical integration between separate data systems, for example by improving consistency between billing and CRM. "This solution is even more enticing for many organisations," says the company, "because Celona seamlessly integrates with current legacy systems, utilising existing infrastructures and investments. This means that with Celona an operator has the flexibility to make any additions and changes to their products and services that they choose to, as business prerogatives evolve, without having to reconfigure the architecture in multiple places in multiple ways."
Richard Saffery of BT Retail, explaining the rationale for selecting Celona for their BT Retail FeatureNet services, says that the solution will allow them to "extend the range of services we can offer to our customers through a common product portfolio management and billing platform" and to "drive the interaction between systems handling commercial customer-facing matters and those managing network elements."
AB -- 4/27/05
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