An article today from Direct, "The Search Engine Boom," says that search engine marketing for North America brought in $5.75 billion in 2005, $4.7 billion of which was for paid search advertising. The total figure should hit $11.1 billion in 2010.
Direct references a study conducted November 2005 by Radar Research and Intellisurvey, commissioned by the Search Engine Marketing Professional Organization (SEMPO). More information on the study is available in this press release on the SEMPO web site. The full research report appears to be available only to members of the organization.
AB -- 1/26/06
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