Marketing Automation Solution From ATG

January 26, 2005

A new eMarketing solution announced by Art Technology Group promises to allow marketers to exploit the Web, e-mail, contact center and direct mail to target customers and segments based on previous interactions:

New ATG Marketing Solution Delivers Targeted, Cross-Channel e-Marketing Capabilities to Business Users

The new software solution, called ATG Marketing, is based on delivering the right message to the right person at the right time.

This statement gives an idea of ATG's belief about its competitive position with this product:

"Unlike other e-marketing platforms that are overly dependent on complicated analytical approaches, and often require custom-made data warehouses in order to work, ATG Marketing is based on a working and operational view of the customer, and drives campaigns that are planned by the business or are automatically triggered by a customer's action or change in circumstance."

AB -- 1/26/05