Acxiom Direct Partners with Turnkey Sports & Entertainment

Acxiom Direct and Turnkey Sports & Entertainment have partnered to better serve sports and entertainment marketers who want new as well as more loyal fans.

Acxiom (News - Alert) Direct’s database marketing and data management capabilities are combined with Turnkey’s market research and lead generation tools to provide marketers tangible lists of new and prospective ticket buyers. The solution also gives insight into audience preferences.

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Turnkey’s market intelligence suite has been directly integrated into Acxiom Direct’s advanced data management, campaign management and database marketing solution.

The integration has resulted in a unified platform to consolidate data from multiple sources. Companies can use this platform to have a more complete, accurate and actionable view of customers and prospects.

“The goal is to get more fans in the seats in a way that serves the fans, the venues and the teams, and this combination of Acxiom’s vast enterprise resource capabilities with Turnkey’s renowned data collection and analytics will make that happen,” said Jay Graves, business unit leader for Acxiom Direct in a press release.

Len Perna, president of Turnkey Sports and Entertainment added that the partnership will enable them to seamlessly build customer profiles, identify the actual new leads, and then manage the direct marketing and sales process.

“Bottom-line, it means more revenue at lower customer acquisition cost,” he said.

Acxiom Corporation recently introduced Acxiom RapidProspects to help mid-tier companies more quickly and cost-effectively acquire new customers.

The new database solution gives mid-tier marketers browser-based access to campaign-ready, demographically enhanced prospects.

Acxiom Direct reportedly services more than 70 sports and entertainment clients across North America.

The Haddonfield, N.J.-based Turnkey Sports and Entertainment provide a pro-active approach to brand management for several teams, properties, sponsors and agencies.

For more information, visit Acxiom Direct or Turnkey Sports & Entertainment.

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Anuradha Shukla is a contributing writer for TMCnet covering call centers, CRM and information technology.