Getting a taste of real Yorkshire. Check it out:
(The Star (Sheffield) Via Thomson Dialog NewsEdge) A PAIR of former Sheffield University caterers have launched a new business that gives lunchtime diners a taste of 'exotic' South Yorkshire.
PJ taste, on Glossop Road, is the brainchild of Peter Moulam and John Fitzpatrick, and has been set up with help from Business Link South Yorkshire's Enterprise in Food programme.
Their deli caf', outside catering and food consultancy business - website www.pjtaste.co.uk - supports local suppliers such as Whirlow Hall Farm, Danum Apiaries, Catherine's Choice and Yorkshire Crisps and the duo also make their own chutneys with locally picked fruit, and a range of drinks called 'Citrus Hits' which is already outselling more widely known brands.
"Some of our ingredients aren't so familiar, but they seem to have gone down a storm with our customers," said Peter Moulam.
"One of our salads is smoked tofu with almonds and sesame seeds, acorn squash, coriander and cumin. Despite the unusual ingredients, it's one of our best selling salads." The duo started the business after taking part in the eight week Enterprise in Food business start up programme, run by Business Link South Yorkshire's Food, Farming and Tourism team, which covers the fundamentals of setting up a commercially viable and legally compliant food business and offers advice from industry professionals on how best to succeed.
"The idea behind Enterprise in Food is to encourage innovative and exciting new food businesses," said Anna Sywyj, who manages the Enterprise in Food programme.
"PJ taste is a great example of this, with its emphasis on different, healthy and mouth-watering food. It offers an alternative lunchtime selection to the norm, and is a champion of delicious local produce." Peter Moulam is full of praise for the programme.
"The whole Enterprise in Food experience gave us a massive confidence boost to help turn out business ideas from plans to reality," said Peter.
"We gained sound and practical advice, and the opportunity to share ideas with others in the same boat was really thought-provoking." The next Enterprise in Food Business Start Up programme starts at the end of September. Food entrepreneurs interested in enrolling on the programme should contact Business Link South Yorkshire on 0800 073 74 74 or visit www.businessguidance.co.uk.
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Copyright 2006 Johnston Press Plc.
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