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Zilliant Releases 6.0 Piece for CRM Puzzle

October 2, 2006
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Austin, Texas-based Zilliant, a vendor of data-driven price management software for business-to-business companies, has announced the general release of the Zilliant Precision Pricing Suite version 6.0, of the company's pricing software.



 

Company officials say ZPPS 6.0 provides "significant enhancements across all pricing applications including ZPPS Optimization, Price Manager, Deal Manager and Analytics."

Greg Peters, CEO, Zilliant said that in addition to increased product functionality and platform support, ZPPS 6.0 also "improves usability making it easier than ever for pricing stakeholders to make smarter, data-driven pricing decisions."

Such products are getting more popular in the CRM world. "Through 2009, price optimization technology will have the greatest impact on improving the top line revenue and profitability of any business application," says Rob DeSisto, Vice President of CRM at Gartner (News - Alert). "The results of organizations implementing pricing optimization have been significant. Margin uplifts of 10% and profit enhancements of 15% or more have been the norm rather than the exception."

This May Zilliant announced that Zilliant Precision Pricing Suite 5.4 completed formal integration certification testing with SAP (News - Alert) NetWeaver.

Following the release of Zilliant’s Price Integration Framework, which provides connectivity between ZPPS 5.4 and enterprise order management applications, the “Powered by SAP NetWeaver” qualification was part of Zilliant’s strategy of integrating its science-based price setting and execution applications with mySAP ERP, mySAP Customer Relationship management (mySAP CRM), and SAP applications, company officials said at the time.

Eric Hills, Zilliant’s vice president of marketing explained at the time that the customer, order, and product data at the heart of SAP’s applications “allows ZPPS to engineer precise price recommendations for every sales transaction across all channels.”

ZPPS 6.0 enhancements improved graphical user interface enhances visibility to the market dynamics and business rules driving price recommendations, decision support capabilities that allow companies to assess the impact of cost, price and discount changes on future financial performance, capabilities to manage and analyze complex price agreements as well as usability improvements including comparative impact summaries and scenario development and new subscription-based capabilities for access to relevant pricing information and insights.

ZPPS 6.0 enhancements reflect Zilliant’s "continued emphasis on science-based capabilities, specifically ZPPS Optimization, because of their proven returns," officials explain.

David Sims is a contributing editor for TMCnet. For more articles please visit David Sims’ columnist page.




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