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    <title>VoIP Princess Blog - telecom business Archives</title>
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    <id>tag:blog.tmcnet.com,2012-03-07:/voip-princess//86</id>
    <updated>2012-05-03T20:59:29Z</updated>
    <subtitle>News and views on the world of IP communications from the VoIP Princess, Carolyn Schuk.

</subtitle>

<entry>
    <title>Per Vices&apos; Phi Brings to New Meaning to Anything, Anywhere</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/voip-princess/2012/05/per-vices-phi-brings-to-new-meaning-to-anything-anywhere.html" />
    <id>tag:blog.tmcnet.com,2012:/voip-princess//86.49312</id>

    <published>2012-05-03T19:50:46Z</published>
    <updated>2012-05-03T20:59:29Z</updated>

    <summary>Per Vice&apos;s new Phi PCI card aims to take unified communications to a while new level. </summary>
    <author>
        <name>Carolyn Schuk</name>
        
    </author>
    
        <category term="telecom business" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="unified communications" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="broadcastengineering" label="Broadcast engineering" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="business" label="Business" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="michaelgrotticelli" label="Michael Grotticelli" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="services" label="Services" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="telecommunications" label="Telecommunications" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="unifiedcommunications" label="Unified communications" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="wireless" label="Wireless" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en-us" xml:base="http://blog.tmcnet.com/voip-princess/">
        <![CDATA[<p><img style="float: left;" title="per vices' Phi Brings to New Meaning to Anything, Anywhere" src="http://blog.tmcnet.com/voip-princess/2012/05/03/per vices phi image/per%20vices%20phi%20graphic.jpg" alt="per vices phi interaction illustration " width="277" height="287" />When we think about <a class="zem_slink" title="Unified communications" rel="wikipedia" href="http://en.wikipedia.org/wiki/Unified_communications" target="_blank">unified communications</a> we think about messages and devices. But why stop there? Why not carry on that unification to the signal?</p>
<p>That's what the curiously-named <a href="pervices.com" target="_blank">Per Vices</a> &ndash; it's pronounced pir-veessiss &ndash; company is up to with its new Phi card, a transciever that captures all wireless signals from the air and demodulates and processes them, according to a <a href="blog.broadcastengineering.com/blog-opinions/2012/05/02/per-vices-seeks-to-disrupt-wireless-communications/" target="_blank">pos</a>t&nbsp;today by&nbsp;Broadcast Engineering's&nbsp;<a href="blog.broadcastengineering.com/blog-opinions at Broadcast Engineering" target="_blank">Michael Grotticelli</a>&nbsp;&nbsp;has a good&nbsp;&nbsp;today&nbsp;about Per Vices.&nbsp;&nbsp;Certainly one application that's screaming to be deployed is&nbsp; true "any content, anywhere, any screen" &ndash; as opposed to "anything the carrier chooses to give you, on any device they let you have it on, and anywhere they let you get it."<br /><br />On the other hand, I can see some shortcomings in this. For example, what happens when you have a house-ful of connected appliances? While it may be convenient to start the washing machine from your Kindle while you're sitting by the pool, what happens when you answer your mobile phone and inadvertently turn on the oven?&nbsp;</p>
<p>Anyway, priced at $700, I don't expect Phi is ready for the mass market just yet. The company is offering it currently to developers, hoping to foster some industry-disrupting innovation. There's also an Phi overview video on <a class="zem_slink" title="YouTube" href="youtu.be/Zk-GvUSzT3I" target="_blank">YouTube</a>.&nbsp;&nbsp;</p>
<p>&nbsp;</p>
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<entry>
    <title>Cloud Dreamin&apos; - Google wants to build what? </title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/voip-princess/2011/09/cloud-dreamin---google-wants-to-build-what.html" />
    <id>tag:blog.tmcnet.com,2011:/voip-princess//86.47419</id>

    <published>2011-09-03T02:02:41Z</published>
    <updated>2011-10-14T20:41:20Z</updated>

    <summary>The world&apos;s most famous Internet company uses the annual conference of the company that practically invented the Software-as-a-Service industry to announce that Google&apos;s next business move is manufacturing telephones.</summary>
    <author>
        <name>Carolyn Schuk</name>
        
    </author>
    
        <category term="Google" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="SaaS" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="Simplicity" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="handset" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="telecom business" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="amazonkindle" label="Amazon Kindle" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ericschmidt" label="Eric Schmidt" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="google" label="Google" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="motorola" label="Motorola" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en-us" xml:base="http://blog.tmcnet.com/voip-princess/">
        <![CDATA[<p>Last week at <a href="http://www.dreamforce.com" target="_parent">DreamForce</a>, Salesforce.com's annual orgy of self-congratulation, Google CEO <a class="zem_slink" title="Eric Schmidt" rel="homepage" href="http://www.google.com/corporate/execs.html#eric">Eric Schmidt</a> took the opportunity to explain why Google dropped $12.5 billion for Motorola: The Internet search giant wants to make... telephones.</p>
<p>The world's most famous Internet company uses the annual conference of the company that practically invented the <a class="zem_slink" title="Software as a Service" rel="wikinvest" href="http://www.wikinvest.com/concept/Software_as_a_Service">Software-as-a-Service</a> industry to announce that Google's next business move is manufacturing telephones.</p>
<p>While everyone is running around with "software prohibited" buttons pinned to their sky-blue lanyards &ndash; get it, <em>clouds</em> in the <em>sky</em>? &ndash; one of the industry leaders in no-software applications is talking about making actual stuff.</p>
<p>Let that sink in.</p>
<p>There's certainly a message here. But not necessarily one that the boys &ndash; and I do mean boys, but more on that some other time &ndash; in Cloud Cukooland think they're hearing.</p>
<p>In other words, as more and more people attempt to do things "in the cloud," the Next Big Thing is making appliances that connect to it. Like, for example, telephones. Or e-readers.</p>
<p>Consider the <a class="zem_slink" title="Kindle Wireless Reading Device, Wi-Fi, 6&quot; Display, Graphite - Latest Generation" rel="amazon" href="http://www.amazon.com/Kindle-Wireless-Reader-Wifi-Graphite/dp/B002Y27P3M%3FSubscriptionId%3D0G81C5DAZ03ZR9WH9X82%26tag%3Dzemanta-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3DB002Y27P3M">Amazon Kindle</a>. Remember Steve Jobs' remark when the Kindle was introduced, "The whole conception is flawed"?<sup>1</sup> Four years later, Amazon's success with the Kindle is beyond doubt. In 2010, the Kindle eclipsed "Harry Potter and the Deathly Hallows" as the Amazon's single best-selling product. And that year e-books outsold physical books for the first time.<sup>2</sup> &nbsp;</p>
<p>Why is this? Simplicity.</p>
<p>Google has expressed itself very clearly on this point in the past:</p>
<p>"Google doesn&lsquo;t set out to create feature-rich products; our best designs include only the features that people need to accomplish their goals&hellip; Google teams think twice before sacrificing simplicity in pursuit of a less important feature. Our hope is to evolve products in new directions instead of just adding more features."<sup>3</sup></p>
<p class="BulletRound">And this is an argument that it's time to get back to basics. Certainly, Salesforce.com's own success grew from its simplicity. Salesforce.com did one thing, was simple to start using, and the initial investment &ndash; money, time and effort &ndash; was low.</p>
<p class="BulletRound">Something like a telephone.</p>
Next: Cloud Dreamin' &ndash; Desperately Seeking Infrastructure
<p>References:</p>
<ol>
<li>Cnet Reviews: Fully Equipped, "Steve Jobs meets the Kindle," David Carnoy, Feb. 5, 2009.&nbsp;</li>
<li>Amazon Q4 2010 report, Amazon 2009 Annual Report.&nbsp;</li>
<li>www.google.com</li>
</ol>
<p>&nbsp;</p>
<p>&nbsp;</p>
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<entry>
    <title>Back to the Future: Skype&apos;s Latest Outage</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/voip-princess/2010/12/back-to-the-future-skypes-latest-outage-1.html" />
    <id>tag:blog.tmcnet.com,2010:/voip-princess//86.45628</id>

    <published>2010-12-28T17:04:38Z</published>
    <updated>2010-12-28T17:06:55Z</updated>

    <summary>The more things change the more they stay the same. Like Skype outages. Three years ago I talked to VoIP gray-beard Erik Lagerway about the Skype outage during the summer of 2007. What Lagerway said then is just as pertinent now. </summary>
    <author>
        <name>Carolyn Schuk</name>
        
    </author>
    
        <category term="telecom business" scheme="http://www.sixapart.com/ns/types#category" />
    
    
    <content type="html" xml:lang="en-us" xml:base="http://blog.tmcnet.com/voip-princess/">
        <![CDATA[<p>The more things change the more they stay the same. Like <a class="zem_slink" title="Skype" rel="homepage" href="http://skype.com">Skype</a> outages. Three years ago I talked to <a class="zem_slink" title="Voip" rel="wikinvest" href="http://www.wikinvest.com/concept/Voip">VoIP</a> gray-beard <a class="zem_slink" title="Erik Lagerway" rel="crunchbase" href="http://www.crunchbase.com/person/erik-lagerway">Erik Lagerway</a> &ndash; whose VoIP pedigree includes executive roles at Shift Networks and Eyeball Networks as well as founding Vocalscape Communications and&nbsp; <a class="zem_slink" title="CounterPath Corporation" rel="homepage" href="http://www.counterpath.com">Counterpath</a> &ndash; about the Skype outage during the summer of 2007. What Lagerway said then is just as pertinent now. So you'll excuse me if I just re-publish.</p>
<p>The recent Skype outage highlights a fundamental problem, according to Lagerway. Pure-play VoIP providers ultimately don't control the underlying network that delivers their service.</p>
<p>"I've been in this business 15 years and over that time VoIP has been in beta 15 years. The main reason is that the network that people are riding on is unreliable," he says. Unless a provider owns the upstream broadband network, a 'best effort' service is all a provider can promise.</p>
<p>"If the upstream provider has decided they're going to be making some changes, you're going to be feeling those changes. If the upstream provider decides they want to filter out [other providers' VoIP] packets or handle them with less priority than&nbsp; their own packets, you're going to experience that regardless of what kind of service you have.</p>
<p>"If they decide they're going to route packets to Istanbul, they can do that," he says, adding, "The long and short of it is that the incumbents have their long arm deeply inside the network."</p>
<p>Having said that, Lagerway does allow that Skype's proprietary peer-to-peer (P2P) architecture &ndash; a closely guarded "black box" -- leaves the system unnecessarily vulnerable in a way that conventional centralized services like Vonage don't.</p>
<p>"My main issue with Skype is that it's a closed system," says Lagerway, an outspoken evangelist for the open communications standard, <a class="zem_slink" title="Session Initiation Protocol" rel="wikipedia" href="http://en.wikipedia.org/wiki/Session_Initiation_Protocol">SIP</a>. "Having one guy [<a class="zem_slink" title="Janus Friis" rel="crunchbase" href="http://www.crunchbase.com/person/janus-friis">Janus Friis</a>] create the entire peer-to-peer architecture, it's destined to fail &ndash; no one is smart enough.</p>
<p>Lagerway points to Skype's implementation &ndash; a self-organizing P2P network operating exclusively on users' <a class="zem_slink" title="Personal computer" rel="wikipedia" href="http://en.wikipedia.org/wiki/Personal_computer">PCs</a> &ndash; as untenable for providing a service to millions of users. "To have such a dependency on so many people's PCs, that's pretty risky business. What happens if a whole lot of people decide to de-install?"</p>
<p>A better approach for a P2P network is an architecture that fails back to a centralized client-server network &ndash; the way TelTel's P2P VoIP network operates, for example.&nbsp; "That's the way SIP operates," Lagerway explains. "It's a <a class="zem_slink" title="Peer-to-peer" rel="wikipedia" href="http://en.wikipedia.org/wiki/Peer-to-peer">peer-to-peer network</a> but it bootstraps the operation with a client-server network."</p>
<p>In the end, while no one can ever fully escape Murphy's Law, a more open approach could have helped Skype avert this particular disaster, Lagerway says.</p>
<p>"If this [Skype] had been an <a class="zem_slink" title="Open standard" rel="wikipedia" href="http://en.wikipedia.org/wiki/Open_standard">open standards</a> projects, you would have had much more peer review. If they had used SIP, this particular outage would have been less likely. It could have possibly been averted," he explains. "Correcting it now is going to be costly."</p>
<p>****</p>
<p>For those of you who've been wondering what happened to the VoIP Princess, over the last five months I was overwhelmed with a family crisis. If you're interested, you can read about how I became an unpaid caseworker for the Pennsylvania Department of Public Welfare, <a href="http://www.santaclaraweekly.com/1731.html" target="_blank">here</a>.&nbsp;</p>
<p>&nbsp;</p>
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<entry>
    <title> Wave goodbye to all-you-can-eat mobile data plans</title>
    <link rel="alternate" type="text/html" href="http://blog.tmcnet.com/voip-princess/2010/06/wave-goodbye-to-all-you-can-eat-mobile-data-plans.html" />
    <id>tag:blog.tmcnet.com,2010:/voip-princess//86.44104</id>

    <published>2010-06-08T18:03:47Z</published>
    <updated>2010-06-08T18:19:39Z</updated>

    <summary>There was plenty of buzz about Apple&apos;s new iPhone 4. But less-noted was AT&amp;T&apos;s abandonment of unlimited data plans.  AT&amp;T isn&apos;t the first carrier to observe that more is less when it comes to iPhone profits. As smartphone subscribers eat up rich media and interactive content, operational costs grow faster than ARPU. </summary>
    <author>
        <name>Carolyn Schuk</name>
        
    </author>
    
        <category term="Google" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="iPhone" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="infrastructure" scheme="http://www.sixapart.com/ns/types#category" />
    
        <category term="telecom business" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="arpu" label="ARPU" scheme="http://www.sixapart.com/ns/types#tag" />
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    <category term="iphone" label="iPhone" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="smartphone" label="smart phone" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en-us" xml:base="http://blog.tmcnet.com/voip-princess/">
        <![CDATA[<p class="MsoNormal">The iPhone 4 was unveiled yesterday and already 1.9 billion comments about it have been published in cyberspace. The more interesting news, from the perspective of an industry observer is AT&amp;T's far less-heralded - a mere 215 million hits - data plan change. Namely: no more unlimited data. <span style="">&#160;</span><o:p></o:p></p>    <p class="MsoNormal">The reality is that nobody stays in business selling something for less than it costs -- despite the self-indulgent fantasies of dot-com startups. And in the brave new always-connected world, devices (other than Apple products) to connect may be dirt cheap, but the infrastructure that makes it all work is anything but. AT&amp;T isn't the first carrier to observe that more is less when it comes to iPhone profits. As smartphone subscribers eat up rich media and interactive content, operational costs grow faster than ARPU. <o:p></o:p></p>  <p class="MsoNormal">Selling the iPhone hurt Southeast Asian carrier SingTel's operating margin by about 4%, the company told <a href="http://www.reuters.com/article/idUSTRE57G3MX20090817" onclick="window.open(this.href,'','resizable=yes,location=no,menubar=no,scrollbars=no,status=no,toolbar=no,fullscreen=no,dependent=no,status'); return false">Reuters</a> a year ago. Scandinavian carrier TeliaSonera reported a 20% decline in Danish ARPU (average revenue per user) in the two years since introducing the iPhone -- from US$38.35 to US$30.39 - according to the same report. <span style="">&#160;</span><o:p></o:p></p>  <p class="MsoNormal">AT&amp;T's move points to the future. Once upon a time, minutes were a relevant measure of telecommunications infrastructure cost. When minutes became irrelevant, that didn't mean that the infrastructure was free. Today bandwidth is the meaningful measure of infrastructure cost and average profitability per user (APPU) is more important than ARPU. The pricing model will change simply because businesses that can't sell their services at a profit won't be in business to offer high quality all-you-eat data plans. <span style="">&#160;</span><o:p></o:p></p>  <p class="MsoNormal">And that will have another impact. When network operators' returns match investment, the infrastructure business - the pipe - is going to be a lot more attractive. Which, no doubt, is part of the reasoning behind Google's 1-Gbps FTTH network "experiment" that the Internet giant announced last February. Certainly, Google stands to benefit from increased use of its Web-based applications, ad revenue from the new network, and control of the<span style="">&#160; </span>underlying delivery<span style="">&#160; </span>infrastructure. <span style="">&#160;</span><o:p></o:p></p>  <p class="MsoNormal">But the bottom line is that Google sees a business opportunity in becoming a traditional telecommunications company.<span style="">&#160; </span>And why not? One of the greatest beneficiaries of VoIP disruption of voice communications business was Comcast Cable - now the 3rd largest US telephone company. <span style="">&#160;</span><o:p></o:p></p>  <p class="MsoNormal">For more analysis of AT&amp;T's new pricing, read media sociologist Shelly Palmer's June 6 post, <a href="http://www.shellypalmermedia.com/2010/06/06/understanding-atts-new-limited-data-plan/" onclick="window.open(this.href,'','resizable=yes,location=no,menubar=no,scrollbars=no,status=no,toolbar=no,fullscreen=no,dependent=no,status'); return false">Understanding AT&amp;T's New Limited Data Plan</a>.<span style="">&#160;</span><o:p></o:p></p>  <p class="MsoNormal">&#160;<o:p></o:p></p>  <!--EndFragment-->]]>
        
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