AdMob and mywaves Team up on Mobile Video Ads

Mae : Wireless Mobility Blog
Mae
| News and views on everything wireless and mobile, from WiFi and WiMAX to 3G and fixed-mobile convergence (FMC).

AdMob and mywaves Team up on Mobile Video Ads

Okay, I have to admit something here: I’m a bit tardy in my reporting on the news that I’ll be featuring this blog entry. Last week one of the PR contacts who regularly feeds me wireless-related news sent me a note about a new mobile video partnership between mywaves and AdMob. The news came out on Thursday, and I’m just now writing about it—the product of a busy schedule.
 
mywaves is a mobile media company that delivers video content via the Web to cell phones. AdMob claims to represent the world’s largest mobile ads marketplace. The two companies have teamed up to deliver click-to-video ads—offered by AdMob advertisers and delivered to consumers through mywaves.
 
The capability to deliver embedded video player capability is being provided by mywaves. This means that, in more than 160 countries, cell phone users will be able to easily click through to video ads.
 
Mobile advertising, AdMob founder and CEO Omar Hamoui, explained in a joint press release that advertisers are increasingly becoming interested in mobile ads as a way to reach customers.
 
“Our partnership with mywaves makes it possible for AdMob to offer marketers and brands a means to deliver rich video experiences as part of their mobile advertising programs worldwide,” Hamoui said in a statement.
 
How do the mobile video ads work? Users who have Web browser on their cell phones can watch an ad video, using the mywaves video player, after clicking on an ad delivered through AdMob. mywaves’ video player also lets users save the video on their phone and send it to friends using multimedia message service (MMS). According to the press release from AdMob and mywaves, enabling viral, word-of-mouth sharing of video ads is a first.
 
The new video ad capabilities are being launched this summer as part of AdMob’s new landing page solution.
 
Hey, if you encounter an AdMob/mywaves video ad, let me know how well you think this new form of advertising works.


Feedback for AdMob and mywaves Team up on Mobile Video Ads

1 Comment

THis is a video from AP about the new service...good overview...http://thenewsroom.com/details/506515/All+Categories?c_id=wom-bc-js