One hundred is a nice, round number. It also happens to be the number of companies now participating in Aruba Networks’ PartnerEdge program. Not too shabby for a program that was only launched this past September.
Aruba, a provider of network and secure mobility solutions, designed its PartnerEdge program to be compelling for companies interested in joining—thanks to sales and marketing resources, comprehensive training and cash rewards. Apparently, given the numbers, the proposition is a pretty appealing one. No doubt this is because the program affords participants the opportunity to generate new business and boost margins by offering differentiated solutions backed by a solid distribution program.
“This program has legs and it delivers results,” said Paul Black, President of Comm Solutions, a Malvern, Pennsylvania-based network integrator and platinum Aruba partner, in a statement. “Aruba has got it right – they provide meaningful incentives, mature program management, and a continuing rollout of innovative products and programs. By partnering with Aruba, Comm Solutions has successfully grown our wireless practice and overall business, to the benefit of both our clients and our bottom line.”
Aruba divided its PartnerEdge program into three tiers: Silver, Gold and Platinum. Partners can participate at whatever level appeals most to them, depending on how much sales and support resources they can devote and where they set their sales targets.
“Our program is tailored to highly motivated partners that want to stimulate sales growth by teaming with a global leader in secure mobility solutions,” said Julia McConaughy, Aruba’s Director of Global Channel Marketing, in a statement.
It appears that, thanks to careful planning and solid results, Aruba is well on its way to outstanding long-term success for its PartnerEdge program. Way to go!
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