Today at CTIA Wireless, PriceWaterhouseCoopers released a study entitled How To Realize The Full Potential Of Enterprise Mobility.

 

I met with Christopher Isaac, principal with PriceWaterhouseCoopers, and we discussed, among other things, the fact that many companies in the enterprise mobility (EMobility) space are possibly focusing too much on technology and not enough on the business impact of adopting an enterprise mobility strategy.

 

Isaac also told me that increasingly the C-suite of enterprise decision makers needs to be involved in making the choice to seek out technologies that will help their businesses.

 

According to the report, PriceWaterhouseCoopers believes the overall market for enterprise mobility (including services, consulting, equipment, handsets, etc…) will reach $100B by 2009.

 

“The status quo will change significantly by 2009,” said Isaac, “As the industry evolves, there is a limited window of opportunity for market participants to reposition themselves. In order to maximize this opportunity, EMobility participants need to move quickly and open their business models to alliances and innovation. The most successful EMobility businesses will have an open, agile model that encourages innovation via alliances and partnerships and also demonstrates a willingness to cede short-term control for the sake of long-term growth.”

 

After 2009, the report concludes the market may experience a more intense boom as standardized applications become widely available over high-speed networks.

 

According to the research, PriceWaterhouseCoopers believes that large-scale industry cooperation and collaboration will be essential to the success of EMobility.

 

The report concludes several recommended actions for various industry constituents: