Bezos Says Kindle Potential now only 10% of Market

Assuming all households were once candidates for the Kindle, the iPad has just taken 90% out of the book reading market leaving just 10% – the serious book readers to buy the Kindle. Amazon CEO Jeff Bezos explains in fact the best way to compete against the iPad is with a more-focused approach. The Wall Street Journal has more and points out quite accurately that the Kindle service could potentially still do very well on the iPad.

Last night in fact I came dangerously close to buying a book on the iPad and agonized over buying it via iTunes to be locked into an Apple-only ecosystem or go Amazon so I could at least go cross platform in the future.

I did a quick search via the Apple bookstore and the volume didn’t show up. Once I make my decision on which direction to go, I will be sure to share.

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