I just visited what may be the future of web sites. I am still reeling from how incredible the experience has been. A site called True Sound Lounge is sponsored by Sennheiser the company that makes a variety of headphones from noise canceling to wireless and headsets that are aimed at call centers.
Sennheiser also makes high-end audio equipment and the site shows off the array of products the company offers in a slick manner that really appeals to the consumer – especially the younger crowd. I think these interactive characters will find their way into more consumer and finally corporate websites in the future.
It is obvious that you lose search engine optimization points with a non-text based approach such as this so I envision these sorts of characters and interactive rooms as additions to text sites or as alternative site to reach a market in a different way or with a slightly different spin. I have to assume this site is very viral.
I commend Sennheiser on devoting the resources to develop a leading edge site such as this and for being an innovator.