The Best Viral Marketing Campaign of the Season

Beware of the Doghouse

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There are viral videos and then there are viral videos. Here is one which was sent to me from two different people and shows a company many consider to be stodgy and from the last century (well technically they are, right?) can be as leading edge as any organization out there.

Hats to JC Penny for coming up with a viral ad campaign which is creative and gets people talking.

If they can do it, you can too — right?

Oh and by the way — room for improvement. How about a way to embed the video in blogs?

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