Pyze has raised $4.6 million in funding to expand its platform for AI-driven user analytics and campaign management for multiple marketing channels. We broke the news on the company updating its analytics and engagement platform last year. Earlier we discussed the company’s partnership with Mavatar.
The company allows AI-driven cross-device analytics of omnichannel campaigns with automated segmentation.
Pyze automatically clusters the entire user base across key dimensions like engagement and revenue so you can easily identify and interact with users you care about the most. Contextual marketing determines the best times to reach users as well – based on location, behavior and reachability.
Visual intelligence displays real-time usage across the world – allowing you to see which users are at risk of attrition.
The idea is to democratize business intelligence for all app publishers.
“We have onboarded thousands of web and mobile applications and are seeing strong demand for our services,” said Pyze CEO Prabhjot Singh in a statement. “This funding will help us further accelerate onboarding more platforms, providing analytics and engagement capabilities to them and to their customers. We’re excited to partner with such strong investors who have deep domain expertise to help fuel our growth.”
The company is initially focused on low-code or no-code web and mobile app platforms, commerce marketplaces, media platforms, and multi-brand enterprises.
We believe Pyze is a Future of Work solution allowing automation to better enable workers to boost productivity and get better, more efficient work done,
Where do organizations go to learn more? The world’s only Future of Work Expo (collocated with the ITEXPO #TechSuperShow) of course. Feb 12-14, 2020 in Fort Lauderdale, Florida.
