Let’s say your company plays in a few different spaces such as information technology, security and storage. And let’s say your company has decided to build a community of interest which is dedicated to a specific subject area as you are hoping like-minded people will visit the community regularly and begin to associate your company as a leader in the space and hopefully some of these people will become new customers.
In this example, your resources are limited and even if they aren’t, you need to choose one of these above areas to build your community. Assume each of them has equal market sizes and growth rates and you need to determine where the highest level of search interest lies.
Using the updated Google Trends, you can now see a graph over time of search volume on a relative and absolute basis and this information can be exported for analysis.
You may find for example that storage interest spikes around the year-end holidays but also seems unusually high in May of each year… This information can be useful in your business as it helps you see how people are searching for various terms.
If you have read my blog before, you know TMC has been building communities (Global Online Communities, Channels) for companies in the communications and technology space for some time now. Over 110 are currently live and many more will come soon. I find this tool supplied by Google to be very useful for choosing terms for not only TMC ‘s communities but for any communities a company is looking to build.