
Google’s growth into so many new areas will increasingly make it a target and it is doing exactly the same thing Microsoft was hated for – using its dominant position in one market to wipe away competitors in other spaces. Of course any and every company should do what they need to in the quest to increase shareholder value. The question becomes whether or not this growth into virtually every area of computing, entertainment and telecommunications will be seen as positive or negative by consumers.
Either way, the company is just so strong and has made such great acquisitions; I believe they can afford to be less-liked as long as people still use their various services.