I have been noticing more and more service providers registering for ITEXPO and I believe many of them are interested in figuring out how to provide many services beyond just VoIP. That leads one naturally to providing broadband access, television, security services, wireless, etc. In short let’s call this the quintuple play. Really the name is immaterial but what is crucial is service providers need to start exploring providing whatever services make sense for their audience.

Here is some news from the IPDR.org on their content offering on the X-Play market at next week’s show.

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IPDR.org to Host Quintuple Play IP Services Track at
INTERNET TELEPHONY® Conference & EXPO West 2006

Top Executives at Leading IP Communications Organizations to Speak at IP Event
In San Diego

The Internet Protocol Detail Record Organization (IPDR.org), the only industry consortium exclusively focused on developing and driving the adoption of next-generation IP (Internet Protocol) service usage exchange standards worldwide, today announced it is hosting a Quintuple Play IP Services Track at TMC’s INTERNET TELEPHONY® Conference & EXPO West 2006 on Tuesday, Oct. 10 at the San Diego Convention Center.

The Quintuple Play IP Services Track hosted by IPDR.org will address the most compelling issues facing service providers as they roll out any or all of the next generation IP-based services, including Broadband, Mobile, VoIP, IPTV, and Emerging Content.

The Track will take place:

                                    INTERNET TELEPHONY
                                    The Quintuple Play IP Services Track
Tuesday, Oct. 10
Room 10 (upper level of the San Diego Convention Center)

IPDR.org members speaking at the Quintuple Play IP Track will address the following:

12:15 – 1:00 Session 1
Tackling the Challenges of the Emerging Content Market
Stoyan Kenderov, Amdocs Director- Business Development – Next-Generation Services, and Technology Evangelist

1:15 – 2:00 Session 2
Personalization Versus Privacy:  The Two Can Co-Exist
Kelly Anderson, IPDR.org President and COO

2:15 – 3:00 Session 3
Security in IP Services – How to Prevent Fraud
Jay Thomas, Narus, Inc. VP- Product Marketing

3:15 – 4:00 Session 4
IP-Based Services Operations Management and Standards Developments for
Quintuple Play Convergence of Next Gen-Broadband, VoIP, IPTV, Mobile, and Content
Steve Cotton, IPDR.org Editor-in-Chief

4:15 – 5:00 Session 5
Your Customers:  How To Know Who They Really Are and What They Are Really Doing 
Kelly Anderson, IPDR.org President and COO

“We have put together a thought-provoking series of sessions to address some of the biggest issues that must be addressed before service providers can effectively offer any or all of the IP services today.  We look forward to sharing our insights and having an open dialog with attendees,” said IPDR.org’s President and COO Kelly Anderson.

“We are very pleased that IPDR.org will be participating in this year’s show with such a compelling track.  IPDR.org’s members are widely recognized and respected industry leaders, and I am confident that our attendees will appreciate and value the opportunity to hear IPDR.org’s perspective on how to prepare for the offering of IP-based services,” said TMC’s President and Conference Chairman Rich Tehrani. 

In addition, IPDR.org’s President and COO Kelly Anderson will speak at the IPTV Evolution scheduled as part of the INTERNET TELEPHONY conference.  Her presentation is:

IPTV Evolution
Wednesday, Oct. 11, 2:00-2:45 p.m.
Increasingly on Demand:  The New TV Business Model

Anderson will also serve as moderator for the following panel at the IMS Expo, which is also scheduled as part of the INTERNET TELEPHONY Conference:

IMS Expo
Wednesday, Oct. 11 3:00-3:45 p.m.
Security Issues in IMS

INTERNET TELEPHONY® Conference & EXPO, held October 10-13, 2006, is the world’s largest and best-attended IP Communications trade show.  Last January, the show drew over 8,000 buyers and sellers of IP Communications products and services to Fort Lauderdale, Fla.  For this upcoming October show, TMC projects total attendance to exceed 9,000.

About IPDR.org

IPDR.org is the only collaborative industry consortium exclusively focused on developing and driving the adoption of next-generation IP service usage exchange standards worldwide.  IPDR.org developed the Internet Protocol Detail Record (IPDR) interface used by IP network and service providers to capture valuable network data usage information. IPDR.org’s members consist of leading service providers; software and equipment vendors; system integrators; and billing and mediation vendors who are collaborating to facilitate service usage exchange by implementing de-facto standards, which have been adopted by leading industry organizations, including CableLabs®, the cable industry’s research and development consortium; and ATIS, the telecommunication industry’s research and standards body.  A member-driven nonprofit organization, IPDR.org continuously seeks comments on its specifications, implementation and protocols.  The IPDR.org publicly available documents can be downloaded from the IPDR.org web site at www.ipdr.org.

 

About TMC®

Technology Marketing Corporation (TMC) publishes four print publications: Customer Interaction Solutions, INTERNET TELEPHONY, SIP Magazine and IMS Magazine. TMCnet, TMC’s Web site, is the leading source of news and articles for the communications and technology industries. Ranked in the top 2,200 sites in the world by alexa.com*, TMCnet serves more than one million unique visitors each month. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO, The VoIP Developer Conference, VoIP Demo, IMS Expo and Call Center 2.0 Conference. For more information about TMC, visit www.tmcnet.com. (*alexa.com is an amazon.com company that ranks Web sites by their traffic levels. Neither alexa.com nor amazon.com is affiliated with TMCnet.)