At its core, Avant is a sales enablement organization. Our business functions as a master agent but consider our self a sales enablement organization, We bring support, experienced resources, market intelligence coupled with tools that don’t exist on the market today called the BattleApp.
Following along this line, newly launched AVANT Analytics is a market research initiative to help channel professionals serve as true Trusted Advisors as they empower enterprise customers to make informed IT decisions.
The combination of market intelligence and Trusted Advisors’ expertise is designed to enable enterprises to make buying decisions that will improve business processes and enhance their competitive edge in the marketplace.
Specifically, this new market research initiative will focus on cloud, colocation, connectivity, SD-WAN, security, UCaaS and more. AVANT will analyze real-world insights from thousands of annual IT business purchasing decisions and conduct primary research to deliver regular reports on the state of disruption in the industry in the form of studies, papers, blogs, podcasts and briefings.
“AVANT Analytics is a new dimension to AVANT’s IT decision-making platform,” said Ian Kieninger, CEO, AVANT. “In keeping with our mission to facilitate digital transformation, this initiative will be an indispensable resource to Trusted Advisors who need to make critical recommendations and decisions on behalf of their customers, who must stay current to effectively navigate today’s technology transitions or risk being left behind.”
This new initiative will be led by Ken Presti, a veteran industry analyst previously associated with IDC, his own agency, and other prominent channel consultancies. Presti specializes in combining empirical data, his own experience, and the perspectives of industry leaders in a way that fully illustrates technology trends, business model evolution, likely outcomes, and strategies for success.
“Change is the only constant in today’s IT landscape, and that rate of change is accelerating,” said Drew Lydecker, President and Co-Founder, AVANT. “Companies we’ve never heard of are challenging the giants in this industry, leaving enterprise customers no choice but to adapt if they hope to survive. Trusted Advisors are in a prime position to help IT leaders navigate the confusion and equip them with insights to make smarter purchasing decisions. That’s where AVANT Analytics comes in.”
Partners will have a unique opportunity to team up with in-house analysts and propel their businesses using AVANT’s marketing and communications expertise. Meanwhile, enterprise customers can look to these owned resources as a single source of truth on how to fully leverage technology to the benefit of their companies.
In a market where business decision-makers may not see a big difference between channel competitors, having batter information can be the difference in closing and losing business. That’s why we’re happy to see the launch of Avant Analytics and are looking forward to sharing the future insights it provides the channel, MSPs and others.
Learn about the latest in everything business tech… UCaaS, the Channel, IT, IOT, Edge, Cybersecurity, AI, SD-WAN, and the Future of Work at the world’s only MSP Expo, part of the ITEXPO#TechSuperShow, Feb 12-14, 2020 Fort Lauderdale, FL.