Recently Target responded to a blogger request with the following message…
"Unfortunately we are unable to respond to your inquiry because Target does not participate with nontraditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest."
Apparently Target doesn’t consider bloggers to be worthy of their time and energy. While I understand that not every company has the resources to engage every blogger, I think companies that don’t realize just how important bloggers have become are out of touch with reality and obviously don’t search the web themselves to see where the search engines are sending their potential customers.
To think that in this day and age any company can control their messaging via a few large media outlets is a big mistake. This will certainly be a lesson that Target learns over time.
More at Chief Marketer.