Distribution companies are in a great position to tell us what trends to look for in the market. What is hot? What is not and more. It is for this reason I was very interested in speaking with Ken Lamneck – President The Americas at Tech Data.
In our discussion we had a chance to embrace the concepts of virtualization, unified communications, NAS, how selling services is becoming a great business for VARs and more.
We also had a chance to discuss how VARs that do not provide complete solutions will lose business to others and will subsequently put their product sales in jeopardy.
Lamneck stresses that Tech Data wants to provide the best choices for their customers instead of pushing companies down a certain path.
There is much more but to hear it you have to listen to the podcast.